How To Win In A Winner-Take-All World PDF Free Download

Posted : admin On 1/10/2022

November 2021

Lieutenant Colonel Servesh Dhadwal and Colonel Amit BishtTenzing Norgay National Adventure Award 2020 by the Ministry of Youth Affairs and Sports
P ValsalaEzhuthachan Award 2021
Puneeth Rajkumar (Kannada actor)Basavashree award 2021 by the Bruhanmutt
Priyanka Mohite‘Tenzing Norgay National Adventure Award 2020’
M Mukundan (Author)2021 JCB prize for Literature, for his book titled ‘Delhi: A Soliloquy
Vihaan and Nav Agarwal (Delhi-based teenage brothers)17th annual Kids Rights International Children’s Peace Prize for recycling household waste and tackling pollution
Karnataka Vikas Grameena Bank (KVGB)'Regional Rural Banks' category award by Associated Chambers of Commerce and Industry of India (ASSOCHAM)
Beryl Thanga (Novelist)12th Manipur State Award for Literature 2020 for his book titled ‘Ei Amadi Adungeigi Ithat’ (I and the then island)
Hema Malini (Actor and BJP leader) and Prasoon Joshi (Lyricist)Indian Film Personality of the Year award at the International Film Festival of India 2021
Prakash Padukone (Indian Badminton Player)Lifetime Achievement Award for 2021 by the Badminton World Federation (BWF) Council
Anita Desai (Author)Tata Literature Live! Lifetime Achievement Award for 2021
Pratham NGOIndira Gandhi Peace Prize 2021 for its contribution to promoting the scope of education in India
Dr. S K Sohan Roy1st Indian to be honoured with the Knighthood of Parte Guelfa
Sascan MeditechPharma and Medical Device Startup India Grand Challenge 2021

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October 2021

Dr. Rukmini Banerji2021 Yidan Prize for Education Development for the work made by her in improving children’s learning
Prof. Eric A Hanushek2021 Yidan Prize for Education Research for his work in enhancing educational outcomes and the importance of teaching quality
Legal Initiative for Forest and Environment (LIFE)Delhi-based environmental organisation and has won the 2021 Right Livelihood Award
Jeel Albena Association for Humanitarian Development2021 UNHCR Nansen Refugee Award
Shiv Nadar and Mallika SrinivasanUS India Business Council (USIBC) for the 2021 Global Leadership Award
B Gopal4th Satyajit Ray Award for his contribution to Indian cinema
Benyamin45th Vayalar Ramavarma Memorial Literary Award for his book ‘Manthalirile 20 Communist Varshangal’
Dr. G Satheesh Reddy (Chairman of DRDO)Aryabhata Award by the Astronautical Society of India (ASI)
Dr. Randeep Guleria (Director of AIIMS)22nd Lal Bahadur Shastri National Award for Excellence by Vice President M Venkaiah Naidu
Satya Nadella (Microsoft CEO)CK Prahlad award for Global Business Sustainability Leadership 2021
James SangmaProgressive Business Concept Award of PETA India 2021 for his Vegan Leather initiative
The National Mineral Development Corporation LtdGold Award in Environmental Sustainability Category
NMDC’s Kumaraswamy Iron Ore MinePlatinum Award in the Environmental Management Category
Alexei NavalnyEuropean Union’s top human rights prize, the Sakharov Prize for Freedom of Thought for 2021 by the European Parliament
Kung Fu Nuns of the Drukpa order of BuddhismUNESCO’s Martial Arts Education Prize 2021
Parambikulam Tiger Conservation FoundationEarth Guardian Award instituted by the NatWest Group India
Martin Scorsese and Istvan Szabo (Legendary filmmakers)Satyajit Ray Lifetime Achievement Award at the 52nd International Film Festival of India (IFFI) in Goa 2021
Rajinikanth51st Dadasaheb Phalke Award at the 67th National Film Awards ceremony
Dr. Rajiv Nigam2022 Joseph A. Cushman Award for Excellence in Foraminiferal Research
Tsitsi Dangarembga (Zimbabwean author and filmmaker)Peace Prize of the German Book Trade 2021 for a ‘new Enlightenment’
Karnataka Bank‘Top organization Innovative HR Practices’
TVS Motor Company‘Outstanding Renewable Energy User’ at the India Green Energy Award 2020 by the Indian Federation of Green Energy (IFGE)

September 2021

Alejandro PrietoBird Photographer of the Year (BPOTY) 2021 Award
Bird Photographer of the Year (BPOTY) 2021 AwardAssociation for Talent Development (ATD) 2021 Best Award
Dr. Basant Kumar MisraInternational Lifetime Achievement Award in Neurosurgery by the American Association of Neurological Surgeons (AANS)
Satluj Jal Vidyut Nigam Ltd (SJVN)Dun & Bradstreet Corporate Award 2021 under the category of Best Growth Performance Power
Shailendra Singh (Indian Biologist)Behler Turtle Conservation Award
Namita Gokhale (Writer)7th Yamin Hazarika Woman of Substance Award
Golden Rock Railway Workshop (GOC), Tiruchchirappalli22nd National Award for Excellence in Energy Management from CII
International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)2021 Africa Food Prize for improving food security in sub-Saharan Africa
Anand Kumar (Mathematician)Swami Brahmanand Award 2021
National Institute of Open Schooling (NIOS)UNESCO King Sejong Literacy Prize 2021
Bhanumati Gheewala (Nurse from Sir Sayajirao General Hospital, Gujarat)Florence Nightingale Award
Brigadier SV SarasvatiNational Florence Nightingale Award 2020
Phumzile Mlambo-Ngcuka‘Global Goals Awards’ 2021 of the Bill & Melinda Gates Foundation
Fairooz Faizah Beether (Bangladesh)2021 Changemaker Award
Government e-Marketplace (GeM)CIPS Excellence in Procurement Awards for 2021 under the category of ‘Best Use of Digital Technology’
510MW Teesta V Power Station of Sikkim (owned by NHPC Limited)2021 IHA Blue Planet Prize for excellence in sustainable hydropower development

August 2021

Asha BhosleMaharashtra Bhushan Award 2021
Anand RadhakrishnanWill Eisner Comic Industry Award as ‘Best Painter/Multimedia Artist (interior art)’
Dr Cyrus PoonawallaLokmanya Tilak National Award for 2021
Kasturba Hospital, Manipal‘IMC RBNQ Efficiency Excellence Trophy 2020’
Jagdish Bhagwati and C RangarajanProf CR Rao Centenary Gold Medal (CGM)
SoftWorthyNational Science Foundation Innovation-Corps (NSF I-Corps) Teams Award in the US
Mohammad AzamNational Youth Award by the Union Youth Affairs and Sports Minister Anurag Singh Thakur

July 2021

‘Decoding Shankar’Best Film Award in the Documentary section (Best Biographical)
Dr Rajendra Kishore PandaKuvempu Rashtriya Puraskar
Invest IndiaInvestment Promotion Agency 2021 award by OCO Global
Korean Air‘Air Transport World’s (ATW) 2021 Airline of the Year’
Kaushik BasuHumboldt Research Award in Economics
N N PillaiBahrain Keraleeya Samajam (BKS)’s Literary Award for 2021
Muhammad YunusOlympic Laurel at the Tokyo Games
Director Payal Kapadia’s, ‘A Night of Knowing Nothing’Oeil d'Or (Golden Eye) award for best documentary at the 74th Cannes Film Festival
Vice Admiral Vinay BadhwarAlexander Dalrymple award by the British Government for his work in hydrography and nautical cartography
Edible Routes Private Limited, Oorja Development Solutions India and Taru NaturalsUN Food Systems Summit Competition called ‘Best Small Business: Good Food for All’
Satpura Tiger ReserveNatwest Group Earth Heroes Award 2021 in the category of Earth Guardian for its best management role

June 2021

Valeria LuiselliInternational Dublin Literary Award 2021 for her novel ‘Lost Children Archive’
Union Health Minister Dr Harsh Vardhan‘WHO Director-General Special Recognition Award’
Nitin Rakesh and Jerry WindInternational Business Book of the Year Award 2021
David DiopInternational Booker Prize 2021 for ‘At Night All Blood Is Black’
Thomas Vijayan2021 Nature TTL Photography Awards for his photo of an Orangutan clinging to a tree
GMR Hyderabad International Airport Ltd (GHIAL)‘Gold Recognition’ award from ACI (Airport Council International) Asia-Pacific Green Airports Recognition 2021
Prof. Shailesh Ganpule'NSG Counter-IED & Counter-Terrorism Innovator Award 2021'
Familial ForestryLand for Life Award by the United Nations Convention to Combat Desertification (UNCCD)
Larsen & Toubro InfotechGlobal Innovation Partner of the Year by Snowflake
KK ShailejaCentral European University’s highest award of Open Society Prize 2021 for her work in public health services
NTPCIndia’s Best Employers among Nation Builders 2021
Cochin International Airport (CIAL)Airport Council International (ACI) Director General’s Roll of Excellence
Delhi Metro'Outstanding Civil Engineering Achievement Award' for 2020
RK Sabharwal‘The Order of Polar Star’
P SainathJapan’s Fukuoka Grand Prize 2021

May 2021

Shyamala Ganesh“Order of Rising Sun” by the Japanese Government
Maria Ressa (Rapple’s CEO)2021 laureate of UNESCO /Guillermo Cano World Press Freedom Prize
Pink (Singer)Icon Award at the 2021 Billboard Music Awards
Justice Gita MittaArline Pacht Global Vision Award 2021
Babar Azam (Pakistan)ICC Men’s Player of the Month for April 2021
Alyssa Healy (Australia)ICC Women’s Player of the Month for April 2021
Dr Tahera Qutbuddin1st Indian to win the 15th Sheikh Zayed Book Award
Anupam KherBest Actor Award for his performance in a short film named ‘Happy Birthday’ at New York City International Film Festival
IREDA (Indian Renewable Energy Development Agency)‘Green Urja Award’ by the Indian Chamber of Commerce (ICC)
Dr. Shakuntala Haraksingh Thilsted2021 World Food Prize for her work in developing holistic, nutrition-sensitive approaches to aquaculture and food systems
Ramesh Pokhriyal Nishank (Union Education Minister)International Invincible Gold Medal 2021
Baljeet Kaur (Himachal Pradesh) and Gunbala Sharma (Rajasthan)1st Women Mountaineers to summit Mount Pumori in Nepal
Prof. Shankar Balasubramanian and Prof. David Klenerman2020 Millennium Technology Prize for developing revolutionary DNA sequencing techniques namely, Next Generation DNA Sequencing (NGS)
Suresh Mukund10th Annual World Choreography Award 2020
Jane GoodallTempleton Prize 2021
Hockey IndiaPrestigious Etienne Glichitch Award
Max VerstappenMonaco Grand Prix 2021
SpiceHealthGold Award at 2021 Asia-Pacific Stevie Awards for ‘Most Valuable Medical Innovation’ under COVID-19
Krishi Avam Paristhitiki Vikas Sansthan (KRAPAVIS)Prestigious India Biodiversity Awards 2021 under the category ‘Sustainable Use of Biological Resources.’
VK PandianPresident’s award by International Hockey Federation for his contribution to promoting Hockey in Odisha
Bharat Ratna Professor C.N.R. RaoInternational ENI Award 2020 for his research in renewable energy sources and energy storage
Amartya Kumar SenSpain’s top Princess of Asturias Award in the social sciences category, the Spanish prize foundation
Padma Bhushan Dr D Nageshwar ReddyRudolf V Schindler Award from the American Society of Gastrointestinal Endoscopy (ASGE)
Robert LewandowskiEuropean Golden Boot

April 2021

Dr Sharankumar LimbaleSaraswati Samman 2020
Maggie O’Farrell’s ‘Hamnet’National Book Critics Circle Prize
Rajinikanth51st Dadasaheb Phalke Award
Biswabhushan Harichandan (Governor of Andhra Pradesh)Kalinga Ratna Samman 2021
Aniyan MidhunSouth Asian Wushu Championship
Prof. Suman Chakraborty30th GD Birla Award for Scientific Research
Alfred V. Aho and Jeffrey David Ullman2020 Association for Computing Machinery A.M. Turing Award
Guneet Monga (Filmmaker)Knight of the Order of Arts and Letters, the second-highest civilian French honour
Yusuff Ali M. AAbu Dhabi’s Top Civilian Award
Hindustan Aeronautics Limited (HAL)National Award for Innovation Training Practices 2019-2020
Kane Williamson (New Zealand cricket player)SirRichard Hadlee Medal
‘Puglya’ (Name of Marathi Film)Best Foreign Language Feature Award at Moscow International Film Festival 2021
Roberto Benigni78th Venice International Film Festival
Aditya Birla Group’s Birla Cellulose LimitedUN’s National Innovative and Sustainable Supply Chain Award
Rumana SehgalNelson Mandela World Humanitarian Award 2021 by the Diplomatic Mission Global Peace
Dr Krithi K Karanth‘Wild Innovator Award’ by Wild Elements Foundation
IIT KharagpurCoreNet Global Academic Challenge 6.0
ESAF Small Finance Bank‘Great Place to Work’ by the Great Place to Work Institute
Carmen Maria MachadoRathbones Folio Prize 2021 for her book titles as ‘ In the Dream House: A Memoir’
HDFC Bank‘India’s Best Bank for SME’s’ at the Asiamoney Best Bank Awards

March 2021

The Hindu GroupSouth Asian Digital Media Awards by WAN IFRA (World Association of News Publishers), being named as ‘Champion Publisher of the Year’
Amitabh Bachchan2021 Film Archive Award by The International Federation of Film Archives (FIAF)
Mahamadou Issoufou (President of Niger)2020 Ibrahim Prize for Achievement in African Leadership
Ravichandran Ashwin (India)ICC Men’s Player of the Month for February 2021
Tammy Beaumont (England)ICC Women’s Player of the Month for February 2021
Koneru Humpy (Indian Chess Player)BBC Indian Sportswoman of the year award
Anju Bobby George (Indian Athlete)BBC Lifetime Achievement award
Manu Bhaker (Indian Shooter)BBC Emerging Player-of-the-Year award
Indian Council of Agricultural Research(ICAR)King Bhumibol World Soil Day 2020 Award by Food and Agriculture Organisation (FAO)
Gowsalya ShankarInternational Woman of Courage Award 2021
Anne Lacaton and Jean-Philippe VassalPritzker Architecture Prize 2021
NTPC Ltd'Role Model' Award’ at the 11th CII National HR Excellence Awards 2020-21
For 2019 Late Sultan Qaboos bin Said Al Said of OmanGandhi Peace Prize
For 2020 Bangabandhu Sheikh Mujibur RahmanGandhi Peace Prize
Prof. Sharad PagareVyas Samman 2020
Asha BhosleMaharashtra Bhushan Award 2020
IIT KharagpurCoreNet Global Academic Challenge 6.0
ESAF Small Finance Bank‘Great Place to Work’ by the Great Place to Work Institute
Carmen Maria MachadoRathbones Folio Prize 2021 for her book titles as ‘ In the Dream House: A Memoir’
HDFC Bank‘India’s Best Bank for SME’s’ at the Asiamoney Best Bank Awards

February 2021

AR Rahman (Music Composer) and Saidapet Hari Krishnan (Social Activist)4th edition of Alert Being Icon Awards
Robert Irwin1st prize in Wildlife Photographer of the Year People’s Choice Award Contest
‘Koozhangal’50th International Film Festival Rotterdam 2021
Bangalore International Airport Limited’s (Kempegowda International Airport Bengaluru)Airports Council International World’s ‘Voice of the Customer’ award
Dr Shobhna Kapoor, Dr Antara Banerjee, Dr Sonu Gandhi and Dr Ritu GuptaScience and Engineering Research Board (SERB) Women Excellence Award 2021
S. Theodore BaskaranSanctuary Lifetime Service Award 2020 by Sanctuary Nature Foundation
YS Jagan Mohan ReddySkoch Chief Minister of the Year Award
Wildlife Crime Control Bureau (WCCB)5th Asia Environmental Enforcement Award 2020 under the Innovation category by UNEP
Manasa VaranasiVLCC Femina Miss India World 2020
Union Bank of India‘Best Service Provider’ in HR and ‘Best Institution’ for ‘Excellence in Learning and Development’ at the 29th Global HRD Congress Awards
Anjali BharadwajInternational Anti-Corruption Champions Award
PM Narendra Modi‘CERA Week Global Energy and Environment Leadership Award’

January 2021

V K Yadav‘Eminent Engineer Award for the Year 2020’
Ramesh Pokhriyal NishankSahitya Gaurav Samman 2021
Pandit Satish Vyas96th Tansen Music Festival, Gwalior, Madhya Pradesh
Anhinav Kala Parishad96th Tansen Music Festival, Gwalior, Madhya Pradesh
Dr Raghu Ram PillarisettiMost Excellent Order of the British Empire in Queen Elizabeth II’s 2021 New Year’s Honours List
Ministry of Tribal AffairsSKOCH Challenger Award for Best performance in e-governance category
Ministry of Panchayati RajSKOCH Challenger Award for Best performance in e-governance category
AIIMS BhubaneswarKayakalp Award
Biswajit Chatterjee‘Indian Personality of the Year’ award at IFFI
Nikhil Srivastava2021 Michael and Sheila Held Prize
Dr Rajendra Kumar BhandariSubhash Chandra Bose Aapda Prabandhan Puraskar 2021
Ram Temple Tableau of Uttar PradeshFirst prize in Republic Day 2021
MeghalayaNational Award for Best Electoral Practices 2020

December 2020

Ranjitsinh Disale2020 Global Teacher Prize
Adar Poonawalla‘The Straits Times Asian of the Year 2020’
Mondo Duplantis (Sweden, Pole Valuter)Male World Athletes of the Year 2020
Yulimar Rojas (Venezuela, triple jumper)Female World Athletes of the Year 2020
Indian Council of Agricultural Research (ICAR)International King Bhumibol World Soil Day Award for 2020
Invest India2020 UN Investment Promotion Award by UNCTAD
Dr Carolina Araujo2020 Ramanujan Prize for Young Mathematics
Joe Biden and Kamala HarrisTime Magazine’s Person of the Year
Ashraf PatelSocial Entrepreneur of the Year Award –India 2020
Paul Sein TwaGoldman Environmental Prize 2020 by IUCN
Robert Lewandowski (Poland)Best FIFA Men’s Player 2020
Lucy Bronze (England)Best FIFA Women’s Player 2020
Ratan TataASSOCHAM Enterprise of the Century Award
Ratan TataGlobal Visionary of Sustainable Business and Peace award
K. VeeramaniDr Narendra Dabholkar Memorial Award
Hemant Kumar PandeyDRDO’s ‘Scientist of the Year Award’

November 2020

Dr Dinesh KatreEmmett Leahy Award 2020
Paul ZachariaEzhuthachan Puraskaram 2020
HariharanJC Daniel Award for lifetime contribution to Malayalam Cinema
S HareeshJCB Prize in Literature for 2020
Azim PremjiEdelgive Hurun India Philanthropy List 2020
Ruskin BondTata Literature Live Lifetime Achievement Award 2020
Dr K S SubramanianFertiliser Association of India (FAI) Golden Jubilee
Sadat RahmanInternational Children’s Peace Prize 2020
Douglas Stuart2020 Booker Prize for Fiction
Ramesh Pokhriyal NishankVatayan Lifetime Achievement Award
Naseeruddin Shah2020 Aditya Vikram Birla Kala Shikhar Puraskar
Neel Choudhary and Irawati Karnik2020 Aditya Vikram Birla Kalakiran Puraskar
Dr Bish Agrawal2020 AESC (Association of Executive Search and Leadership Consultants) lifetime Achievement Award 2020

October 2020

Sanjay Singh‘2020 Gandhi Award’
Ratan TataIACC (Indo-American Chamber of Commerce) lifetime and Global Excellence Award
Ales Bialiatsli (Belarus), Nasrin Sotoudeh (Iran), Bryan Stevenson (US) and Lottie Cunningham Wren (Nicaragua)Right Livelihood Award 2020
Nityanand Nayak (Odia Poet)Sarala Puraskar
Bank of GhanaCentral Bank of the Year Award 2020
Mark CarneyGovernor of the year at Central Bank of the Year Award 2020
Aishwarya Sridhar2020 Wildlife Photographer of the Year Award
Seema Gupta17th annual Stevie Award for Women in Business
Dr Jajini Varghese‘Outstanding Young Person of the World 2020’
Global Himalayan Expedition (GHE) of India2020 UN Global Climate Action Award
Dr Satish Mishra‘Dr. Tulsi Das Chugh Award 2020’ by National Academy of Medical Sciences
Late Actor Om PuriLifetime Achievement Award 2020 at 3rd India International Film Festival of Boston
Chef Vikas Khanna‘Pride of India’, a special award at 3rd India International Film Festival of Boston

September 2020

Hyderabad International Airport or GMR led Rajiv Gandhi International Airport‘National Energy Leader’ and ‘Excellent Energy Efficient Unit’ Awards at National Award for ‘Excellence in Energy Management’
Rashtriya Ispat Nigam Ltd (Vizag Steel Plant)‘Excellent Energy Efficient Unit’ award by Confederation of Indian industry and Godrej Green Business Centre
Aditya PuriLifetime Achievement Awards by Euromoney Awards for Excellence 2020
Chef Vikas KhannaAsia Game Changer Award 2020
Margaret Atwood2020 Dayton Literacy Peace Prize’s Lifetime Achievement
Prime Minister Narendra ModiIg Noble Prize 2020 for Medical Education
Gurpreet Singh Sandhu (Goalkeeper)All India Football Federations Men’s Footballer of the Year 2019-20
Sanju Yadav (Midfielder)All India Football Federations Women’s Footballer of the Year 2019-20
Usha MangeshkarGan Samragni Lata Mangeshkar Award 2020-21
Sonu SoodSDG Special Humanitarian Action Award

August 2020

Nitin Sethi and Shiv Sahay SinghAsian College of Journalism’s (ACJ) Award 2019
Wing Commander Gajanand Yadava‘Tenzing Norgay National Adventure Award 2019
Army Sports Institute, PuneRashtritya Khel Protsahan Puraskar 2020
Marieke Lucas RijneveldInternational Booker Prize 2020 for her debut novel ‘The Discomfort of Evening'
Sudha PainuliNational Award to Teachers 2020
Neelakantha Bhanu Prakash JonnalagaddaFirst Gold Medal for India in Mental Calculations World Cup (MCWC)

July 2020

C RangarajanP C Mahalanobis Lifetime Achievement Award
Siddhartha Mukherjee and Raj ChettyCarnegie Corporation of New York’s 2020 list of ‘Great Immigrants’
Freya Thakral2020 Diana Award
Kritika PandeyOverall Winner of the 2020 Commonwealth Short Story Prize
Lt Col Bharat PannuVirtual Race Across America (VRAAM) 2020
Ratnakar MatkariNatvarya Prabhakar Panshikar Award
International Olympic CommitteeEU Green Building Award 2020
NTPC LtdCII-ITC Sustainability Award 2019
Kezang D Thongdok2020 Dada Saheb Phalke Award
Institute for Human Development (IHD)‘Development Marketplace Award 2020:Innovations to Address Gender-Based Violence’
K SivanVon Karman Award 2020 by International Academy of Astronautics (IAA)
Hockey Player Gurubux Singh and Cricketer Palash NandiMohun Bagan Ratna Award
Chhattisgarh CM Darpan website and mobile appElites Excellence Award 2020
N Chandrasekaran and Jim TaicletUS-India Business Council (USIBC) Global Leadership Award 2020
Ved Prakash Dudeja‘Infra Business Leader of the year 2020 award by Rail Infra and Mobility Digital Award (RIMBDA)’
Sachin AwasthiGlobal Humanitarian Award 2020
Shahidul Alam (Bangladesh), Mohammad Mosaed (Iran), Dapo Olorunyomi (Nigeria) and Svetlana Prokopyeva (Russia)CPJ (Committee to Protect Journalists) International Press Freedom Award 2020
Kate Winslet2020 Toronto International Film Festival (TIFF) Tribute Actor Award
Guinean doctor Morissana Kouyate and Marianna Vardinoyannis from GreeceNelson Mandella Prize 2020
Arnab Chaudhuri‘Legend of Animation’
Greta ThunbergGulbenkian Prize for Humanity
Kala NaryanasamyPresident’s Award for Nurse in Singapore
AdityaGustave Trouve Award for Excellence in Electric Boats and Boating
Jamie VardyPremier League Golden Boot Football Award
Sunil YDV SS‘Karamveer Chakra Award’

June 2020

Kiran Mazumdar ShawEY World Entrepreneur of the Year 2020
Javed AkhtarRichard Dawkins Award 2020
Renjith Kumar‘NASA Distinguished Service Medal’
Shobha SekharMedal of the order of Australia (OAM)
Rattan LalWorld Food Prize 2020
Chef Angad Singh RanaQualityNZ Culinary Cup 2020 in the category of Seafood challenge
Chef Vaibhav BhargavaQualityNZ Culinary Cup 2020 in the category of Mutton/lamb challenge
Amrtya SenGerman Book Trade for 2020 Peace Prize
Gulabbai SangamnerkarLifetime Achievement Award of Vithabai Naryangaokar
Popstar Beyonce20th Annual BET Awards 2020
Kritika PandeyCommonwealth Short Story Prize 2020
Deccan Development SocietyPrince Albert II of Monaco Foundation Award
Himachal Pradeshe-Panchayat Puraskar-2020

May 2020

Prof. Shobhana NarasimhanAmerican Academy of Arts and Sciences
Vaneeza RupaniNaming NASA’s 1st Mars Helicopter
Arktika-MRussia’s 1st Satellite to Monitor Arctic Climate
Saurabh LodhaYoung Career Award in Nano Science and Technology for the year 2020
Indian journalist Dar Yasin, Mukhtar Khan, and Channi Anand2020 Pulitzer Prize in feature photography
Joseph J Landsberg, Richard H Waring, and Nicholas C CoopsMarcus Wallenberg Prize 2020
White Gold Technologies LLP, MumbaiStartup India Animal Husbandry Grand Challenge Awards
Kempegowda International Airport, BangaloreSKYTRAX Award 2020 in the category of Best Regional Airport in India and Central Asia
Changi Airport of SingaporeSKYTRAX Award 2020 in the category of World’s Best Airport
Chhatrapati Shivaji Maharaj International Airport, MumbaiBest airport staff in India and Central Asia category
Sania MirzaFed Cup Heart Award for Aisa/Oceania Zone
AnuntaVMware 2020 Regional Partner of the Year Award for the Services Excellence category
Lieutenant Commander Akshay KumarVice Admiral G.M. Hiranandani Memorial Rolling Trophy for the year 2020
Suman GawaniUN Military Gender Advocate of the Year 2019
Rajiv JoshiNYIPLA “Inventor of the Year award” for the year 2020
Quarraisha Abdool KarimChristophe Merieux Prize

April 2020

‘Hero to Animals Award’ by PETA IndiaChief Minister of Odisha, Naveen Patnaik
Chinese Virtual Grand Prix ChampionshipCharles Leclerc
Inclusion in The Medicine Maker Power List 20 For 2020Kiran Mazumdar-Shaw
William E. Colby Award 2020Adam Higginbotham
13th edition of the International Prize for Arabic Fiction (IPAF) in 2020Novelist Abdelouahab Aissaoui
Wisden’s Leading Cricketer 2020 MenEngland All-rounder Ben Stokes
Wisden’s Leading Cricketer 2020 WomenEllyse Perry of Australia
Edison AwardTata Power for campaign ‘Club Enerji #Switchoff2SwitchOn’
Forbes billionaires list “The Richest in 2020”Jeff Bezos

March 2020

1st Position for the Implementation of Pradhan Mantri Matru Vandana YojanaMadhya Pradesh
1st Men's section Khelo India Ice Hockey tournament 2020Ladakh Scouts Regimental Centre (LSRC) Red
2019 FIH Women's Rising Star of the YearLalremsiami
SERB Women Excellence Award-2020Dr Niti Kumar
34th Cannes OpenD Gukesh
‘Central Banker of the Year 2020’ for the Asia-Pacific regionShaktikanta Das
1st Mathrubhumi Book of the Year AwardVinod Kumar Shukla
Lifetime Achievement Award by International Olympic Committee’s (IOC)Pullela Gopichand
Dan David Prize 2020Gita Sen
Miss Diva Universe 2020Adline Castelino
National e-Governance AwardRailMadad
Laureus World Sportsman of the Year AwardLewis Hamilton and Footballer Lionel Messi
Mystic Kalinga Literary AwardManoj das
French honour for Theatre ArtisteSanjana Kapoor
National Award for Implementation of the Pradhan Mantri Matru Vandana YojanaSouth Salmara Mankachar of Assam
Swami Vivekananda Karmayogi Award 2020Jadav Payeng

January 2020

‘Muppavarapu Venkaiah Naidu National Award for Excellence’Dr M S Swaminathan
‘Muppavarapu National Award for Social Service’Dr Gutta Muniratnam
Polly Umrigar AwardJasprit Bumrah
'World Games Athlete of the Year' AwardRani Rampal
Global Bihar Excellence Award 2019Piyush Jaiswal
Miss Teen International 2019Aayushi Dholakia
Global Child Prodigy Award 2020Indian girl Sucheta Satish & Indian Yoga Boy Ishwar Sharma
Costa Children’s Award 2019Jasbinder Bilan
29th Saraswati SammanVasdev Mohi
“Merck Young Scientist Award 2019”Sakya Singha Sen
Cisco Youth Leadership Award 2019Priya Prakash
Kerala National Media AwardN. Ram
‘Harit Ratna Award 2019’Dr N Kumar
1st Prize at the Republic Day Parade, 2020Tableaux of Assam
Doctor of Letters (D.Litt.) by Calcutta UniversityAbhijit Vinayak Banerjee
2020 Tyler PrizePavan Sukhdev
Padma Shri award from TelanganaFarmer Chinthala Venkat Reddy
2020 Subhash Chandra Bose Aapda Prabandhan Puraskar AwardDisaster Mitigation & Management Centre (DMMC)
Plastic Waste Management Award 2020Assam's Dibrugarh district

December 2019

Miss Universe for the year 2019Zozibini Tunzi
Nobel Peace Prize 2019Ethiopia's Prime Minister Abiy Ahmed
FICCI India Sports Awards 2019Railway Sports Promotion Board
British PM Boris JohnsonGeneral Election in the UK
Prof. Sibnath DebVisitor’s Award - for Research in Humanities, Arts and Social Sciences
Prof. Sanjay PuriVisitor’s Award- for Research in Physical Sciences
Prof. Asad Ullah KhanVisitor’s Award - for Research in Biological Sciences
Dr Shaon Ray ChaudhuriVisitor’s Award- for Technology Development
Amitabh BachchanDadasaheb Phalke Award 2018
Tony Joseph2019 Shakti Bhatt First Book Prize
Lionel MessiBallon d’Or Award
Sangeeta JaitleyEconomic Times (ET) Lifetime Achievement Award for Public Service 2019
Joaquin Rafael PhoenixPETA (People for the Ethical Treatment of Animals) ‘Person of the Year’ Award 2019
Christopher Martin-JenkinsSpirit of Cricket Award
Abu Dhabi (UAE)World’s Leading Sports Tourism Destination at the 26th Edition of the World Travel Awards (WTA)
Kairat Abdrakhmanov, Nicholas Emiliou, Frantisek Ruzicka, Volodymyr Yelchenko‘The Diwali – Power of One’ award 2019
Gulu Mirchandani“Lifetime Achievement Award” by the Consumer Electronics and Appliances Manufacturers Association
Odisha‘World Habitat Award’ for Jaga Mission
Greta Thunberg, Aminatou Haidar, Guo Juanmei and Davi Kopenawa YanomamiRight Livelihood Award for the year 2019
Ajit DovalHonorary Doctorate at the Hemwati Nandan Bahuguna Central University (HNBCIJ)
Priyanka ChopraMarrakech Film Festival
Gurugram-based startup‘Space Oscar’ Award
Rani Rampal, Saurabh ChaudharySports Person of the Year awards at the FICCI India Sports Awards 2019
Greta ThunbergTime magazine’s Person of the Year for 2019
Toni-Ann SinghMiss World 2019
Union Territory of Jammu and KashmirNational Award Union Rural Development Ministry for best performance in the implementation of PMGSY
Ben StokesBBC Sports Personality of the Year 2019
R. NagaswamySilver Jubilee International Conference of Art
Aditya K.Bharat Award for bravery
Kamareddy district of TelanganaUnicef-2019 Award for Swachh Bharat implementation
Dr Santosh G HonavarAmerican Academy of Ophthalmology’s (AAO) highest Life Achievement Award
Major Anoop MishraArmy Design Bureau Excellence Award

November 2019

Isabelle HuppertLifetime Achievement Award at IFFI 2019
S Rajinikanth‘Icon of Golden Jubilee of IFFI’ Award
Nawazuddin SiddiquiGolden Dragon Award at 2019 CIFF
Pepsico IndiaUS Award for Saving Water
Neeraj Sharma‘Early career Researchers of the Year 2019’ Award
Madhuri Vijay’s‘The Far Field’ wins 2019 JCB prize for Literature
Serbia’s Sara Damnjanovic‘Miss Asia Global 2019’
Gulab KothariRaja Ram Mohan Roy Award
Writer Abhishek SarkarYoung Literature Award
Rofiquzzaman RonyGemcon Young Poetry Award
Kumar Mangalam BirlaABLF Global Asian Award
Shanta GokhaleTata Literature Live! Lifetime Achievement Award for 2019
K. Ullas KaranthGeorge Schaller Lifetime Award
Ravi PrakashBRICS-Young Innovator Prize 2019
Robert De Niro SAG-AFTRA’s highest tribute: the SAG Life Achievement Award
BhonsleAsian Film Festival Barcelona
Tobacco Board of IndiaGolden Leaf Award
Rezwana Choudhury BannyaICCR distinguished Alumni Award
Sridevi and RekhaAkkineni Nageswara Roa National Award for 2018 and 2019
Ankur Ranjan Phukan & Monoranjan BoriMunin Barkotoki Literary Award 2019
Dr. Cyrus PoonawallaABLF Lifetime Achievement Award
Avneet SidhuGuru Nanak Dev Ji Achievers Award
Bajrang PuniaIndian Personality of the Year Award (Sports)
Sir David AttenboroughIndira Gandhi Prize for Peace, Disarmament and Development for 2019
Virat KohliPeople for the Ethical Treatment of Animals (PETA) India’s ‘Person of the Year for 2019’
Greta ThunbergInternational Children’s Peace Prize
Eliud Kipchoge, Dalilah MuhammadWorld Athlete of the Year Award
Floating school project of BangladeshAga Khan Architecture Award
Singer Billie EilishBillboard’s 2019 Woman of the Year
Odia women weightlifter Jhilli DalabeheraEkalabya Award for 2019
Suresh Krishna‘Quality Ratna’ Award
Indian journalist Neha Dixit International Press Freedom Award 2019
Manisha Kulshreshtha28th Bihari Puraskar Award
G Satheesh ReddyHonorary Fellowship by RAeS
‘Particles’Golden Peacock Award at IFFI 2019
Akkitham Namboodiri55th Jnanpith Award
NDTVInternational Press Institute India Award
Kharjan TEBest Tea Garden School Award
Bodybuilder Chitharesh NatesanMr. Universe 2019
Kiran Mazumdar ShawLifetime Achievement Award by ICMR
Sudarsan PattnaikItalian Golden Sand Art Award 2019
Amit PanghalHaryana Gaurav Award

October 2019

Sachin TendulkarSwachchta Ambassador Award
Azizbek AshurovUN High Commissioner for Refugees (UNHCR) prestigious Nansen Award
Ben StokesProfessional Cricketers’ Association player of the year and People's Choice Award
“Spirit Of Kerala”People’s Choice Award
Nick Hague“The Order of Courage“ Award
Ashleigh Barty‘The Don’ Award
Vikram Sarabhai Library of IIMA‘Award of Distinction’
Ramesh PandeyAsia Environmental Enforcement Award
Chandi Prasad Bhatt31st Indira Gandhi Award for National Integration
Noted Director and Producer PriyadarshanMadhya Pradesh government’s National Kishore Kumar Award
Margaret Atwood and Bernardine Evaristo2019 Booker Prize
Hong Kong Philharmonic Orchestra“Orchestra of the year Award 2019”
K ParasaranMost Eminent Senior Citizen Award
Jennifer Aniston People’s Icon Award 2019
“Gully Boy” & “Delhi Crime” Asian Academy Creative Awards
Ilham TohtiSakharov Prize
BharatPeDigiDhan Mission Fin-tech Award
Anup SinghUdyog Rattan Award
Nedumangad2019 Deen Dayal Upadhyay Panchayat Sashaktikaran Puraskar Award
YES BankDigiDhan Mission Digital Payments Award
Dutee ChandVogue Award for Sportsperson of the Year
Sanjay KapoorMost Inspiring Indian Bollywood Actor in UK
Kavitha GopalPresident of India Prize 2019
Kalli PurieIndias Most Powerful Women in Media

September 2019

Prof. Sibnath Deb Visitor’s Award for Research in Humanities, Arts and Social Sciences
Prof. Sanjay PuriVisitor’s Award for Research in Physical Sciences
Prof. Asad Ullah KhanVisitor’s Award for Research in Biological Sciences
Dr Shaon Ray ChaudhuriVisitor’s Award for Technology Development
IPS officer Chhaya Sharma2019 Asia Society Game Changers Award
Paolo Borrometi for Courageous and Ethical Journalism2019 Peter Mackler Award
Andhra PradeshBest State Award for overall growth in the tourism category
Goa and Madhya PradeshAdventure Tourism category
UttarakhandBest Film Promotion Friendly State
Telangana Best State in the Innovative use of IT category
Odisha State Disaster Management Authority (OSDMA)IT Excellence Award, 2019
Odia Writer Pradeep Dash40th Edition of Prestigious Sarala Puraskar
Navdeep Singh SuriFirst Class Order of Zayed II Award
Bangladesh Prime Minister Sheikh HasinaDr Kalam Smriti International Excellence Award 2019
Neena GuptaBest Feature Film and Best Actress Award
Agnes Kharshiing11th International Hrant Dink Award
Vinod Kumar YadavEminent Engineers Award
Anand KumarEducation Excellence Award 2019
Kerala Tourism Three PATA Gold Awards
Sonu NigamMagnificent Performing Arts Award
Ravish KumarGauri Lankesh National Award
Amitabh BachchanDadasaheb Phalke award
Adam HarperSASTRA Ramanujan Prize for 2019
Prime Minister Narendra Modi 2019 Global Goalkeeper Award
Payal JangidChangemaker Award 2019
Cochin International Airport Award for Passenger Satisfaction
Thanu PadmanabhanM P Birla Memorial Award 2019
Kallie Puri India’s Most Powerful Women in Media
Tapan Kumar Mishra National Tourism Award for the Category of “Best Tourist Guide”
Sanjay KapoorMost of the inspiring Indian Bollywood Actor
Kavitha GopalPresident of India Prize 2019
Ayushmann KhurranaActor of the Year award at the 11th edition of GQ Men of the Year Awards
Infosys United Nations Global Climate Action Award
PT UshaIAAF Veteran Pin Award

August 2019

Ravish KumarRamon Magsaysay Award 2019
Dr. Vikram SarabhaiJournalism Award in Space Science, Technology and Research
NITI Aayog4th Edition of WTI Awards
Vice President Venkaiah NaiduPresident’s Certificate of Honour and Maharshi Badrayan Vyas Samman Awards
ISRO Chairman K. SivanDr. A.P.J. Abdul Kalam Award
Himachal PradeshPOSHAN Abhiyaan Awards
Director General of DD News, Mayank Agrawal“Champions of Empathy Award”
Ruhan Rajput‘Entrepreneur of the Year Award, 2019’
Former Cricketer Kapil DevBharat Gaurav Award
Bhasha MukherjeeMiss England 2019
President of Guinea National Order of Merit
Naaz JoshiMiss World Diversity 2019
Actor Steve CooganCharlie Chaplin Award
Lionel Messi UEFA’s Goal of the Season award 2018-19
Cristiano Ronaldo(Runner Up)UEFA’s Goal of the Season award 2018-19
Rajasthan “Best Innovation and Initiative Leadership Award”( World Education Summit-2019)
Priyam Chatterjee1st Indian Chef to win French honour
Wing Commander Abhinandan VarthamanVir Chakra
Indian Prime Minister Narendra Modi“Order of Zayed“
Philipose Mar ChrysostumGuinness Award
Dr K ThangarajJC Bose Fellowship for the Year 2019
Meeta Narain‘Pushkin Medal – 2019’
Shri Prabhakar Singh‘Eminent Engineer Award for the Year 2019’
Eric CantonaUEFA President’s Award
Sattriya danseusePrestigious Award
Former President of India Pranab MukherjeeBharat Ratna
Prabhat Raju KoliFor adventure in 'Water category'
RameshwerJangraFor adventure in 'Air category'
Wangchuk SherpaFor lifetime achievement

July 2019

Aparna Kumar1st IPS officer to complete 7 Summits Challenge (Climbing the North America’s Highest Peak Denali (20,310 feet)
Northeast Frontier RailwayBest Innovation Award (Railway)
“Find the Incredible You” CampaignPacific Asia Travel Association (PATA) Gold Award 2019
Wipro’s Azim Premji, Mastercard CEO Ajay Banga2019 Global Excellence Awards (by US-India Strategic Partnership Forum)
‘Gully Boy’NETPAC Award for Best Asian Film at 23rd Bucheon International Fantastic Film Festival 2019
‘Nagarkirtan’ Best Featured Film at SAARC Film Festival 2019
Rohan Bopanna and Smriti Mandhana Arjuna Award 2018 by Sports and Youth Affairs Minister Kiren Rijiju
P T UshaInternational Association of Athletics Federations (IAAF)Veteran Pin
Vocalist S. Sowmya Sangita Kalanidhi Award at 93rd Annual Conference of Music Academy
Meryl StreepTribute Actor Award at 2019 Toronto International Film Festival (TIFF)
Sudarsan PattnaikPeople’s Choice Award at 2019 Revere Beach International Sand Sculpting Festival
Vidisha BaliyanMiss Deaf World 2019 Title
Priya Priyadarshini Jain‘Indian Woman of Influence Award’at House of Lords, UK
P.Raghu RamHonorary fellowship of the Royal College of Surgeons(FRCS) of Thailand
Zakhir HussainAkademi Ratna category
Sonal MansinghAkademi Ratna category
Jatin GoswamiAkademi Ratna category
K Kalyanasundaram Pillai Akademi Ratna category
Diwan Singh Bajeli Overall Contribution/Scholarship
Puru DadhichOverall Contribution/Scholarship

June 2019

'Orden Mexicana del Aguila Azteca' Award Ms Pratibha Patil
Country's First Woman FighterFlight Lieutenant Mohana Singh
Global Leadership Award 2019Sunder Pichai and Adena Friedman
World's Richest Female MusicianRihanna
'Nishan Izzuddin'- Maldives' awardPrime Minister Narendra Modi
Distinguished Alumni AwardNirmala Sitharaman and S. Jaishankar
Danny Kaye Humanitarian AwardPriyanka Chopra
54th Jnanpith AwardAmitav Ghosh
BBC World Service Global ChampionAkshaya Patra
Femina Miss India World 2019 Suman Rao
'Save Water Hero Award'Makarand Tilloo
Innovation for Sustainable Development AwardNitesh Kumar Jangir
Miss Universe Australia 2019Priya Serrao
‘Lifetime Achievement Award’Mark Tully
Kyrgyzstan’s Highest National AwardXi Jinping
‘Journalist of the Year’ RedInk AwardRachna Khaira
President’s award for excellent CSR in social developmentNALCO
Emirates Recycling AwardNia Tony
Statesmanship AwardJimmy Carter
World Health Organization AwardRajasthan government’s Medical & Health Department
J.C. Daniel AwardSheela J.C.
Gold AwardMahindra Automobiles
‘Outstanding Artistic Achievement’ AwardMovie - Veyil Marangal (Trees Under the Sun)
IIT Kanpur’s Honorary Doctorate Pullela Gopichand
Alfred BrownellGoldman Environmental Prize
Apurvi ChandelaWorld Number One Spot in 10m Air Rifle
A.S. Kiran Kumar'Knight of the Legion of Honour'
Nileena M. S.Asian College of Journalism's Award
Dr. Devi Prasad Shetty P.C. Chandra Puraskaar 2019
King Maha VajiralongkornKing of Thailand
Sri Sri Ravi Shankar'Order of St. George' Award for the year 2019
G D 'Robert' GovenderV K Krishna Menon Award 2019
Tiger WoodsPresidential Medal of Freedom
Esha Singh and Akull KumarSilver in International Shooting
Chhaya SharmaMcCain Institute Award 2019
Aarohi PanditFirst Woman to Cross Atlantic Ocean
Anil KapoorCouncil of European Chambers of Commerce in India (CEUCC)
Kami RitaWorld's Highest Peak Mount Everest for 23rd time
Pramod Kumar MishraSasakawa Award 2019
Saray KhumaloFirst Black African Woman to Scale Mt. Everest
Jokha Alharthi'Man Booker International Prize'
Shyam Saran'The Order of the Rising Sun, Gold and Silver Star' Award
Bhawana KanthFirst Woman Pilot to qualify for Combat Missions
Indra NooyiPresented with an Honorary Degree by Yale University
Dr. Hema Divakar'Global Asian of the Year' Award
Dr. Ankur Patwardhan'German Chemistry Prize'
Kalpana DashOdisha's First Woman Mountaineer
Mahesh MangaonkarSekisui Open for the Second Time
Saurabh ChaudharySecond Gold Medal in 10m Air Pistol Event in ISSF Gold Cup 2019
Lewis HamiltonMonaco Grand Prix
Guy Gunaratne International Dylan Thomas Prize 2019
Acharya Balkrishna One of the 'UNSDG Ten Most Influential People in Healthcare' Award
Professor N. Kumar'Lifetime Recognition Award'
ChelseaUEFA Europa League 2019
Annie ZaidiNine Dots Prize

April 2019

Neeraj Chopra (Athletics)ESPN Sports Person of the Year (Male)
P V Sindhu (Badminton)ESPN Sports Person of the Year (Female)
Saina Nehwal (Badminton)ESPN Comeback of the Year
Jaspal Rana (Shooting)ESPN Coach of the Year
Saurabh Chaudhary (Shooting)ESPN Emerging Sportsperson of the Year
Ekta Bhyan (Para-athletics)ESPN Differently-abled athlete of the Year
Pradip Kumar Banerjee (Football)ESPN Lifetime Achievement Award
Salim KhanMaster Deenanath Mangeshkar Lifetime Achievement Award
Deepa MalikNew Zealand Prime Minister’sSir Edmund Hillary Fellowship for 2019
PM Narendra ModiRussian Award “Order of Saint Andrew The Apostle”
PM Narendra ModiZayed Medal of UAE
Utkarsh Bangla and Sabooj Sathi SchemesWorld Summit on the Information Society (WSIS) awards
Rana DasguptaRabindranath Tagore Literary Prize 2019
K Siva ReddySaraswati Samman 2018
Benny AntonyNational Intellectual Property Award for 2019.
Dr Rajendra JoshiPravasi Bhartiya Samman Award
Bhayanakam (Malayalam film)Best Cinematography Award at Beijing International Film Festival

March 2019

President Ram Nath KovindGrand Order of the King of Tomislav by Croatia
Marcelo Gleiser (Brazilian physicist and astronomer)Templeton Prize 2019
Peter TabichiGlobal Teacher Prize 2019
US Mathematician Karen UhlenbeckAbel Prize 2019
Raghu KarnadWindham-Campbell Prize
Priyanka DubeyChameli Devi Jain Award
Raghuram RajanYashwantrao Chavan National Award 2018
Japanese Architect Arata IsozakiPritzker Prize 2019
Odisha State Disaster Management Authority (OSDMA)SKOCH Award, 2018
G Satheesh Reddy.Missile Systems Award 2019
IndoreSaubhagya Award under Pradhanmantri Sahaj Bijli Har Ghar Yojana
Leeladhar JagudiVyas Samman 2018
Hailakandi in AssamTop Aspirational District by Delta Ranking Report by NITI Ayog
Thanga DarlongFirst Atal Bihari Vajpayee Life Time Award
Swati ShingadeFirst prize of DD Mahila Kisan Award for 2018- 19
IndoreIndia’s cleanest city by Swachh Survekshan Awards 2019
AhmedabadCleanest big city with a population of more than ten lakh by Swachh Survekshan Awards 2019
Gauchar (Uttrakhand)Best Ganga Town by Swachh Survekshan Awards 2019
BhopalCleanest capital by Swachh Survekshan Awards 2019
eNAM (Electronic National Agriculture Market)Digital Transformation by Businessline Changemaker Award 2019

February 2019

Behrouz BoochaniVictorian prize for literature (Australia)
Azim PremjiErnst & Young Lifetime Achievement Award
Sanjiv ChadhaFreedom of the City of London’ Award
Sanjay Subrahmanyam (Indian Historian)Dan David Prize of Israel 2019
Bradley CooperPETA's Oscat Award
Sunil ChhetriFootball Ratna'Award
Sushma SwarajSpain’s Grand Cross of the Order of Civil Merit
Manpreet SinghAsian Player Of The Year Award
Rail Connect mobile appNational e-Governance Award 2019
PM Narendra ModiSeoul Peace Prize
Dr Divya KarnadPrestigious Future for Nature 2019 Award by Future for Nature Foundation
Novak DjokovicSportsman of the Year at Laureus World Sports Awards 2019
Simone BilesSportswoman of the Year at Laureus World Sports Awards 2019
Tiger WoodsComeback of the Year at Laureus World Sports Awards 2019
RomaBest Film at BAFTA Film Awards 2019

January 2019

Bhupen Hazarika,Bharat Ratna Award 2019
Bharat Ratna Award, 2019Bharat Ratna Award 2019
Nanaji DeshmukhBharat Ratna Award 2019
Piyush GoyalCarnot Prize 2018
PM Narendra ModiPhilip Kotler Presidential Award
Namita GokhaleSushila Devi Literature Award
Tamil NaduBest State Award in Swasth Bharat Yatra by FSSAI
Smriti MandhanaICC women's cricketer of the Year Award
Virat KohliICC Men's Test Player of the Year
Virat KohliICC ODI Player of the Year
Virat KohliSir Garfield Sobers Trophy fo ICC Cricketer of the Year
Rishabh PantICC Emerging Player of the Year
Yohei SasakawaGandhi International Peace Award 2018
Tiger WoodsComeback of the Year at Laureus World Sports Awards 2019
V.J. JamesKerala Sahitya Award for Best Novel “Nireeswaran”
VeerankuttyKerala Sahitya Award for Poetry “Mindaprani”
Aymanam JohnKerala Sahitya Award for Best Short Story “Ethara Characharangalude Charitra Pusthakam”

December 2018

Amitav GhoshJnanpith Award, 2018
Catriona Elisa GrayMiss Universe 2018
Vanessa Ponce de LeonMiss World 2018
Shree SainiMiss India Worldwide 2018
Uttar Pradesh based startup HelpUsGreenUnited Nations Climate Action Award
Manju MehtaTansen Samman, 2018
Luka ModrićFIFA Ballon d'Or Award
Sonam KapoorPETA India's Person of the Year 2018
Asma JahangirUN Human Rights Prize for 2018
Mamata BanerjeeSkoch Chief Minister of the Year 2018 Award
Filmfare Awards 2019

This is a summary of a moderately good 🌿branch book. I intend this post to be a comprehensive summary, but you should buy the book if you're interested in the career case studies behind Irwin’s ideas. Read more about book classifications here.

Neil Irwin’s 2019 book How to Win in a Winner-Take-All World is a career strategy book that is best seen as a collection of tactics in the face of macroeconomic change.

In all honesty, I hesitate in calling this a ???? branch book. Irwin’s list of tactics isn't cohesive — he isn’t making one point with a number of sub-arguments. Instead, the chapters have the most tenuous of connections, and sling us from baseball to Microsoft to GE to management consulting to law.

I think the easiest way to make thematic sense of How to Win is to consider each tactic that Irwin presents as a response to some underlying structural shift in the economy. I’ll organise my summary accordingly: first, I’ll describe Irwin’s take on some underlying macro-economic change. Then I’ll present his tactical suggestions for dealing with that change. Finally, I’ll critique it, introduce supporting material for it, or perhaps even applaud the tactic; the idea is to present Irwin’s ideas the same way one might thread a necklace of pearls — without care for specific order. You may read this summary in one sitting, or you may jump around, it's really up to you.

Two last bits of administrivia before we continue.

First, many of the ideas Irwin discusses dovetails nicely with our previous discussions on career moats — and I’ll reference those ideas as we go along. If you’re new to this blog, you might want to skim this overview post for proper context.

“Microeconomics is what you do, macroeconomics is what you put up with.”

Second, I can’t help but think of a 2016-era quote from Charlie Munger that goes “microeconomics is what you do, macroeconomics is what you put up with.” This applies to jobs as much as it does investing.

Irwin’s book may begin with ‘macroeconomics’, but he always eventually ties what is true in the large to what is practically useful in the small. The end goal of How to Win is to ‘help ambitious people navigate a career in this changing economy, much as a sailor must understand winds and currents.’

I don’t think this book is the definitive take, but Irwin’s ideas are worth considering ... perhaps because there are so few people writing about this topic in the first place.

Table of Contents

1. The Goal is to be a Pareto Optimal Glue Person

The first idea that Irwin explores is the biggest takeaway of How to Win — that the ‘most’ lucrative goal in today’s economy is to be something he calls a ‘Pareto Optimal glue person’ for your industry.

The macro: Companies today are bigger and more complex than in the past. This is partly due to globalisation (the supply chain for most businesses cross national boundaries, timezones, and jurisdictions), and partly due to technological progress (it takes way more technicians to make King Kong today than it did in 1933).

Complex, global organisations need a special class of worker to function properly. Irwin calls this class of worker a ‘glue person’ — and the prototypical example he gives to illustrate his point is Marco Revelant of Weta Digital, ‘the man who groomed King Kong’. Revelant had a background as a 3D artist, but was ultimately responsible for creating Barbershop — the Academy Award winning software that allowed artists in Weta Digital to ‘groom’ the fur of hundreds of computer generated apes in Rise of the Planet of the Apes. Revelant did not have a background in software engineering. And yet he was integral to the creation of Barbershop:

“He doesn’t actually look at the code,” explained Pablo Selva, the head of software engineering at Weta Digital. “But he understands how something like the elastic rod dynamics on hair work. He’ll understand the logic behind it even if he may not know how to implement it himself. It’s not a skill many artists have. If all of the artists were able to do that, it would be much easier to talk to them.”

Revelant is but one example (glue person, film industry) in the book. There are many others.

The tactical recommendation: Irwin asserts that ‘becoming a glue person’ for your specific industry is one of the best career bets you can take. Changing industries result in changing firms. Changing firms result in career opportunities. Irwin believes becoming a glue person is an opportunistic adaptation to a changing environment.

But ‘glue people’ as a term gets a bad rep. Irwin acknowledges that the phrase can mean ‘useless bureaucracy’. How do you differentiate good glue people from bad glue people?

Good glue people ‘cannot possibly have greater ability in one area relevant to their jobs without sacrificing something in another’.

Irwin eventually settles on the following definition: a good glue person is ‘Pareto optimal’. This is a fancy way of saying that good glue people ‘cannot possibly have greater ability in one area relevant to their jobs without sacrificing something in another’. Revelant can’t spend more time boning up on software engineering without giving up his ability to work and think like an artist.

Useless bureaucrats, on the other hand, are not Pareto optimal. They are the definition of a bad glue person.

I think Irwin’s notion of ‘Pareto optimality’ is an interesting take on having a ‘rare and valuable combination of skills’. We’ve covered Cal Newport’s argument that there are two paths to building a valuable career: a) you can be the best in your field at some skill, or b) you can acquire a rare and valuable combination of skills. Irwin focuses exclusively on the latter path, and makes little mention of the former.


2. How to become Pareto Optimal?

If becoming a Pareto optimal glue person is the goal, how do you actually become one? In simpler terms, how do you determine the exact combination of skills that are valuable, and how do you go about pursuing those skills?

The macro: In a changing industry, certain firms are more competitive than others. Those firms will respond more rapidly to disruption. Jobs at Tesla, for instance, are more indicative of the future of the automobile industry than jobs at GM. Volvo, which announced in 2019 that they were going to switch all cars to electric and hybrid drivetrains within a single year, is more likely to experience a shift in labour requirements.

Irwin argues that you should periodically read JDs from firms that are considered at the leading edge of your field

The tactical recommendation: Changes in labour requirements will show up in job descriptions. And they’ll show up first in more innovative companies, before spreading to the rest of the industry.

To understand the opportunities available to you, Irwin argues that you should periodically read JDs from firms that are considered at the leading edge of your field. The skills they ask for will give you a clue as to the evolution of skill demand in your industry.


Irwin tells the story of Burning Glass Technologies, a software firm that had the bright idea of analysing job descriptions to figure out skill demand. Starting in 2007, BGT began scraping every job listing in the country. They discovered several useful patterns in the data.

For instance, the length of time a JD remains up gives BGT a possible signal as to the difficulty of hiring for that role. BGT then investigates such aberrations, in order to identify the skills that make the new roles so difficult to fill. An episode from 2014 demonstrates this rather clearly:

Sigelman noticed a curious pattern with a surprising category of jobs. Many schools and camps in the United States are associated with a church or other religious institution and employ a “director of religious life” to guide the spiritual experience of their enrollees. Usually, these jobs are pretty easy to fill; countless graduates of divinity schools, or just devout people who have the right personality, tend to apply. But according to Burning Glass’s data, suddenly those jobs were starting to take much longer to fill on average, for no obvious reason.
“I remember first looking at the numbers and saying, ‘Guys, we are clearly doing something wrong in our data, because there is no shortage of religious talent in the United States of America,’” Sigelman said. When they dove deeper, what they found was not so much a general shortage of people looking to work in religious life. Rather, camps were increasingly looking for a new skill set among their directors of religious life. “Most of these jobs were clearing very fast, and there was no holdup,” Sigelman said. “But there was this corner of them where they were looking for religious life directors who had social media skills and database marketing skills—people who could really market to young folks. But there weren’t too many people with that combination of skills, and that was driving the overall average to make it look like there was a shortage.” The problem, in other words, wasn’t that there was a shortage of people interested in religious life but that there was a shortage of those people who also knew how to do database marketing.”

There are other useful patterns in the data. For instance, when companies post a JD, they tend to emphasise the qualifications that they are most struggling to find.

Irwin gives the example of a pharmaceutical company hiring an in-house lawyer — in this situation, the company might not bother specifying some of the skills and qualifications that a lawyer is expected to have. Instead, such a JD would emphasise knowledge of medical science — expertise that is relatively rare in lawyers but particularly useful for lawyers in the pharmaceutical world.

Jobs that demand combinations of skills tend to skew higher in terms of salary

BGT’s data also shows that jobs that demand combinations of skills tend to skew higher in terms of salary. The average advertised salary for an engineering manager is $95,000 a year, but goes up to $120,000 if the JD also specifies strategic planning experience. And on it goes — Irwin asserts that this is a direct consequence of supply-demand dynamics: the rarer the combination of skills; the higher the salary.

The major takeaway is the following:

In every sector, there are some companies that are known for being on the cutting edge of where the industry and its talent needs are going, and others that are slower to adjust. Even if you work at one of the laggard companies, it is beneficial to monitor job postings by the cutting-edge companies. The skills they seek are likely to offer a window into the future of the job in question. Your own employer may not realize it needs X skill yet, but if its highly innovative competitor is trying to hire a lot of people with X skill, seek out every opportunity to learn more about X.

Irwin closes with a concrete example of Tesla vs GM from BGT’s data: 54% of Tesla mechanical engineer postings sought experience with CATIA 3D design software, and 19% sought experience with 3D modelling and design more generally. These requirements were less prevalent in the GM listings.

BGT believes if you’re a mechanical engineer in the auto industry, and if you believe the rest of the industry will look more like Tesla over the next decade than it will GM, then it would be a better bet to gain experience with 3D modelling techniques today.

3. Treat Career Moves Like a Lattice, not a Ladder

Irwin notes that C-level execs aren’t exempt from this shift towards combinations of skills as opposed to specialisation. He cites Custodio et all in a 2012 paper, finding that ‘generalist’ CEOs earned a premium of 19% in annual pay — or almost an additional $1 million a year in extra compensation. I’ll note that this is a single study, so I wouldn’t read too much into it; I found the macro changes that led to this shift to be far more interesting.

The macro: In the aftermath of the 2008 financial crisis, large companies cut layers of middle management, with the aim of reducing costs. These jobs have largely vanished for good — with consequences for those who are intent on climbing the corporate ladder.

(Related: I’ve summarised economist Tyler Cowen’s views in Average Is Overelsewhere on this blog; Cowen believes that the Great Recession has resulted in a permanent contraction of the labour market. He attributes this to the twin influences of automation and outsourcing. Irwin's ideas are likely an instance of this broader economic trend.)

The post-2008 reduction in middle-management have caused promotions to become rarer and larger

Irwin cites research from the human resources group at Gartner, that’s found that the post-2008 reduction in middle-management have caused promotions to become rarer and larger — where before a manager could expect to be promoted from running a team of five to a team of ten after two years, a rising manager would now have to wait five years and go from five subordinates to thirty.

This meant two things: first, workers in such companies were getting more frustrated as they went without a promotion for longer, and when managers finally made the jump, they were more likely to fail due to a lack of relevant expertise. Brian Kropp, the head of the human resources group at Gartner, said that he and his colleagues began advising companies to offer career advancement in the form of varied experiences, since they weren’t able to offer advancement in terms of linear promotions.

In the book, Irwin quotes Kropp:

“As an employee,” Kropp said, “you have to think about ‘What do I need to get on my résumé in order to be promoted at some point in the future?’ rather than ‘What task do I need to achieve this quarter to get promoted now?’ You can’t be thinking about your job anymore as just ‘How do I have a career in this company?’ You have to be thinking about, and this sounds incredibly mercenary, but you have to be thinking about ‘How do I get promoted at any company? And what are the skill sets that are going to help me be successful no matter where my career leads?’”

The tactical recommendation: The overarching point that Irwin makes in this chapter is to argue that the notion of a career ladder is dead. He’s in fairly good company here; Sheryl Sandberg, for instance, asserts that careers today are less like a ladder and more like a ‘jungle gym’:

”As you start your post-HBS career, look for opportunities, look for growth, look for impact, look for mission. Move sideways, move down, move on, move off. Build your skills, not your resume. Evaluate what you can do, not the title they’re going to give you. Do real work. Take a sales quota, a line role, an ops job. Don’t plan too much, and don’t expect a direct climb. If I had mapped out my career when I was sitting where you are, I would have missed my career.”

Irwin calls career advancement in today’s world ‘navigating the career lattice’ — and asserts that you can make a jump up for pay, or a jump across, for experience — but rarely both at the same time. He then offers three recommendations based on this underlying change:

  1. Don’t evaluate job offers based on promotion or pay alone. Instead, evaluate in terms of skills and experiences that would put you in a good position to have even more interesting options down the road, no matter how the economic winds shift.
  2. Train yourself to have a ‘three-year itch’ in every job In the first year of any new job, you’ll be learning your way around. In the second year, you’ll be making change happen. And then finally, in the third year, you’ll come into your own, which means you’re likely to start feeling comfortable. This comfort means you won’t be learning as much; which in turn means that you should probably find opportunities for learning elsewhere (or through some other means in the same organisation).
  3. You won’t know where the hops are leading you while you’re doing it. Many of the case studies in How to Win are of people hopping from opportunity to opportunity. The common denominator in each of these stories are that the hops only make sense when you’re looking back, with the benefit of hindsight. In practice, when you’re making the jumps, it’s really difficult to see where all the combination of skills will eventually get you. This gets at the heart of Sandberg’s argument — that one shouldn’t have a concrete plan while navigating one’s career. Irwin, in turn, urges you to embrace the uncertainty. What matters, he says, is that you make the hops and gain the experience; you can always form a coherent narrative of your career later, with the benefit of hindsight.

4. Work is like a Sports Team, not a Family

If work today consists of a series of hops, how do you think about loyalty to your employer? This chapter is essentially the story of the Netflix culture deck (otherwise known as ‘the most important document ever to come out of Sillicon Valley’). Irwin uses it as the central story around which to explore the changing relationship between employer and employee.

The Macro: Companies are no longer loyal to their employees. Perhaps they never were (or perhaps they were only ever loyal to a small subset of their employees); the reality is that increased competition from globalisation, coupled with an increased willingness to do layoffs make for a highly transactional relationship between employee and employer.

You should be highly suspicious of assertions that ‘working at X is like being in a family’ — the economic realities no longer support this narrative. It was for this reason that Patty McCord created the Netflix culture deck with the following message front and centre:

We’re a team, not a family.
We’re like a pro sports team, not a kid’s recreational team.
Loyalty is good as a stabiliser … but unlimited loyalty to a shrinking firm, or to an ineffective employee, is not what we’re about.

McCord believed this formulation was an exercise in honesty. She thought it made explicit a reality that was implicit at many modern companies.

The tactical recommendation: I think it’s clear to most of us that company loyalty is a thing of the past. I expect to be laid-off at least once in my career; you should, too. Irwin suggests taking on the framing that Netflix uses: think of each job you take like you would an athlete signing on to a professional sports team. That relationship exists for a limited duration, which will end when the team’s needs and the employee’s abilities are no longer a match.

What are the limits of loyalty? Irwin suggests hewing to the principles of honesty and reciprocity.

The tricky, practical question to all this is ‘what are the limits of loyalty?’ Irwin suggests hewing to the principles of honesty and reciprocity. If an employer is more invested and shows longer-term loyalty, reciprocate by giving really early notice, and go out of your way to train replacements. Irwin also suggests applying a higher standard for external opportunities, so you are more reluctant to leave higher-loyalty employers.

If you were hired for a specific project, however, it’s only fair to see that project to completion. Doing this is consistent with the transactional nature of the relationship with your employer.

To some degree, this is common sense. Most industries have dense networks, and reputation matters over the long term. The fact that employer-employee loyalty is dead doesn’t mean that you aren’t held to some common understanding around reciprocity.

Don’t create reputational harm for yourself by violating these new norms.

5. When is Freelancing Lucrative?

In 2017, Irwin wrote a hard-hitting piece in the New York Times on the societal impact of outsourcing. The piece, titled To Understand Rising Inequality, Consider the Janitors at Two Top Companies, Then and Now covered two janitors: Gail Evans at Eastman Kodak in the 1980s, and Marta Ramos at Apple today.

Ms Evans took advantage of Kodak’s internal training programs, and rose from janitor to CTO of Kodak over the course of a decade. Ms Ramos, on the other hand, was an employee of an outsourced cleaning company. She had no such opportunities.

The NYT piece makes a broader point about inequality, but Irwin’s purpose in referencing the piece in How to Win is different — he argues that freelancing is a valid option for today’s ambitious worker … but only if the contract work isn’t regarded as a cost centre for the company in question.

The macro: Companies are more willing to outsource non-essential functions of the firm today. The traditional business narrative around this is that companies outsource if the task is a ‘cost centre’ — that is, an activity that isn’t a core competency of the business. Apple is willing to outsource janitorial services because it doesn’t gain a competitive advantage from cleaning its own offices, but it keeps design and engineering functions in-house because those are core competencies for the company.

In practice, however, Irwin observes that companies have become more willing to outsource semi-core competencies to contract workers. This violates the traditional business narrative, and creates lucrative opportunities for eagle-eyed workers. Irwin turns to academic Matthew Bidwell for an explanation of this effect:

  • Contract work can be a form of ‘internal rules arbitrage’. Often, large companies have much stricter rules around hiring employees than hiring contract workers/vendors. This makes outsourcing a lot more attractive to address labour shortages, because it is far easier to bring on a new contract worker for a project as opposed to a new employee.
  • Contracting outside firms is sometimes used to ‘force’ internal business units to be clearer about what they need. Because the organisation is paying for the service, business units can’t keep changing their minds the way they can if they were using internal development resources.
  • Internal politics define much of the nuances over these contract worker arrangements. Bidwell explains that the goals of senior managers in a large corporation are usually in conflict with that of project managers — the former want lower costs, the latter want successful execution of a project. In projects where the work was seen as straightforward, senior management would often push to outsource the work — without regard for the communication and logistical costs to the project manager. On the flip side, in projects where the work was seen as more complex, project managers would often push for external guidance, with senior management balking at the cost.

Irwin also notes that firms at the cutting edge of some technical field often bring in specialised experts for specific, tricky technical problems. The intuition here is that it might be more worthwhile to use a short-term contract with an experienced CFO who is between jobs than a similar contract with a team of young MBA consultant types doing generic analysis for six weeks.

Irwin profiles two examples of this trend: the first, GE, uses an internal system called GeniusLink that matches managers with a global pool of freelance and contract talent. GeniusLink pays freelance engineers for solving specific technical problems; the example Irwin cites is a young Indonesian engineer named M Arie Kurniawan, who was paid $7000 for a method to reduce the weight of an engine bracket by 84% — but I’m not sure to what degree GeniusLink is real and useful, and not just corporate ‘we are innovative’ marketing fluff.

The second example Irwin uses is that of Michael Solomon, an agent for programmers.

When I met with Solomon in early 2018, for example, blockchain technology and cryptocurrencies were in high demand, so the small number of engineers who knew blockchain backward and forward could land lucrative contracts with any company considering an initial coin offering or other initiatives.
Solomon describes the thought process for a company thinking of hiring one of his clients versus a conventional employee: “With startups, they may think paying $200 an hour to a freelance developer seems really expensive, so they’re going to hire someone full-time, and they have a $200,000 a year budget to hire them, which works out to $100 an hour. But how long have you been looking? If it’s eight months, how much product have you not built in those eight months? And when you find that person for $200,000, how long will they stay? How much equity are you giving them? How much rent are you paying for their workspace? How does paid vacation factor in?”

I buy this calculus.

The big takeaway here is that contract work shouldn’t be seen as all negative. If the work fits into one of the situations Irwin lists above, taking on a freelance job might be a workable idea.

6. Using Big Data To Improve Performance

This is one of the weaker chapters in How to Win. For whatever reason, this chapter was also the bit of the book that was excerpted in the New York Times.

The macro: We’ve seen the rise of statistical techniques in baseball and basketball. Irwin points out that most of our work today is conducted digitally — leaving a ‘digital exhaust’ of documents, tasks, calendar events, and emails that may be mined for performance enhancing insights. He is hopeful that such mining might help us discover new ways to improve our performance at our jobs.

Tactical recommendations: I think the major takeaway here is to look out for such big data/people op insights, as they get released and/or covered by the popular press. Irwin presents a list of findings from Microsoft’s attempt to mine their productivity data:

  • Managers should watch the hours they’re working. For every hour a manager spends doing email or meetings after normal working hours, it adds up to twenty minutes per direct report as well, and that cascades through the organisation.
  • Do one-on-ones. Regular department-wide meetings do not correlate with managerial success. One-on-one meetings, on the other hand, do. (I’ve written about the mechanics of this effect elsewhere, and I’m not sure a data-driven approach is more convincing than what can be garnered through practice alone).
  • Always work on your network within your organisation Managers with more extensive networks within the organisation tend to have subordinates that stick around longer. The root causes for this correlation aren’t clear.

This chapter is weak because what little insight it offers is blindingly obvious to a semi-competent practitioner.

The best data-driven insights are counter-intuitive — which is sort of the point, because if they were intuitive, we wouldn’t need statistical techniques to discover them. I’m not sure if this is my bias speaking: Irwin’s list of findings from Microsoft weren’t particularly interesting or insightful to me. I think Google’s discovery of psychological safety as an important team attribute was more life-changing — at the very least, it wasn’t intuitive to me as practitioner, and it made a big difference in how I thought about my day-to-day interactions with my team.

7. Management Ability as Competitive Advantage

Next up in ‘blindingly obvious findings’, Irwin suggests that good management is as much of a competitive advantage in business as having a technological edge. The smart worker picks good managers.

The macro: Irwin observes that the manager’s role is to increase the output of an organisation. (This is the central idea in Andy Grove’s High Output Management, from which much of Silicon Valley’s management style is descended from).

Irwin then observes that good management is significantly more powerful in the information age. In typical non-fiction format, he tells a number of stories to make his point (and pad the page count of this chapter), but I’ll just focus on two.

The first is about Susan Salgado at Union Square Hospitality Group. Union Square Hospitality is the company behind successful restaurants like Union Square Cafe, Gramercy Tavern, and Shake Shack. When Salgado entered the picture, however, USH had only a handful of restaurants, and Shake Shack’s enormous empire lay in the company’s future. USH founder Danny Meyer was struggling with scaling his operations; Salgado, then an MBA student at Lehigh University, offered to embed herself in USH’s operations in exchange for writing it up in her dissertation.

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Salgado discovered that USH relied on what she called a ‘three-legged stool’ to thrive: they had a good hiring process, they had great systems to run the restaurants, and they maintained a good working environment. Remove one of the three ‘legs’, and USH’s operational advantage would go away.

Of the three, the third leg — the culture — was the biggest obstacle when it came to scaling the company’s business. Meyer created a good working environment … but only when he was at that particular restaurant. Meyer recounts:

“Every time I went back to one restaurant, it had gotten off center. It was fine while I was there, and then when I would go to the other one, I would have to correct things that had gone wrong. The things that bothered me that slipped were how people were treating each other, the approach they were taking to guests.”

After her MBA, Salgado offered to work full time for Meyer at USH. Her solution to this problem was to formalise all of Danny’s practices as a series of management training classes. There, they simulated difficult situations that managers would have to deal with on a day-to-day basis: how to reprimand an employee who kept making mistakes, how to pre-emptively notice a customer growing frustrated, and how to mediate the inevitable disputes between front-of-house staff and back-of-house kitchen crew. Formalising Danny’s intuitive practices helped USH scale their operations to an empire of incredibly successful restaurants.

Irwin tells this story to illustrate how good management — as per USH’s ’three-legged stool’ approach — provides competitive advantages, even in a cut-throat business like the F&B industry. Could such an approach matter in other companies?

In 2003, John Van Reenen of LSE and John Dowdy of McKinsey had the idea of testing the influence of good management on overall business competitiveness. The mainstream opinion — then and now — was that Michael Porter-style big-picture strategy was more important than the boring nuts-and-bolts of management.

Van Reenen and Dowdy organised a study where they tracked the implementation of management best practices against the corporations’s overall financial results. Their hypothesis turned out to be correct:

Sure enough, the firms that rate highest in their management practices have higher return on capital and are less likely to go out of business. Management practices seem to be strongest in some of the countries known for high competitiveness and high incomes, like the United States, Germany, Japan, and Canada—and weaker in places known to struggle on both frontiers, like Italy, Portugal, India, and Brazil. Interestingly, some of the countries with lower average levels of management quality have much stronger results at multinational firms’ facilities within their borders, suggesting companies can export good management techniques.

Irwin concludes:

Good management acts like a technology in and of itself. It is something that can be adopted and propagated across companies much as a new technique for smelting steel or testing machine parts might be. When best management practices are in place, the productivity of people up and down the organization is higher; each individual becomes more valuable than they would be in a more poorly managed firm. Higher productivity is an essential precondition to higher compensation.

The tactical recommendation: Management is important. If you’re in an organisation with good middle managers, you’re likely to accrue benefits that others in less well-managed companies wouldn’t. Sadly, Irwin doesn’t give practical advice on detecting good management; he merely argues that working for a good manager is hugely important to one’s career.

In other news, the sun rises in the East. I found Salgado’s story the most compelling one in this chapter (I’m a huge fan of Shake Shack) … but I wish Irwin spent more time examining tricks we may use to figure out if an org is well-managed.

8. Navigating the Winner-Take-All World

Irwin asserts that many of the challenges we face today come as a result of a what he calls a ’winner-takes-all’ world.

The macro change here is that we’re seeing increasing consolidation across many, many industries. Irwin lists a number of factors that lead to the rise of super-corporations in many industries:

  • Intangible inputs have become more predominant — Information industries like software and movies have always had a winner-take-all element, because they don’t experience the curse of diminishing returns (you can’t produce more widgets for free; but the cost of copying and distributing a movie or a piece of software is near zero). As ‘software eats the world’ , Irwin thinks we’re seeing these effects spread to other industries — even ones that aren’t historically associated with software.
  • Network effects — Some products are more valuable the more people use them. Think Microsoft Word, or Facebook. Irwin asserts the ‘software eats the world’ thesis means more and more network effects popping up in our economy — in places that we don’t expect.
  • Market power and contagious consolidation — When one industry consolidates, for whatever reason, there’s a greater incentive for those it does business with to consolidate as well, out of fear for being steamrollered by a more powerful customer or supplier.
  • Crony capitalism and regulatory barriers — This is basically regulatory capture. Irwin believes we’ve seen the rise of both in America. And, finally:
  • Antitrust authorities’s tolerance of consolidation — Irwin believes that the US Government has been historically very tolerant of consolidation. He points to Delta buying Northwest, United buying Continental, Facebook buying Instagram and Whatsapp, and so on.

We can quibble over the underlying factors, but I’m willing to accept Irwin’s assertion at face value. The more important question to ask is: what do you do in response to this widespread consolidation?

The tactical recommendation: Irwin argues that there are three types of firms in this age of consolidation. . Each of these types offer an ambitious worker different opportunities, and therefore different broad patterns for career advancement. The firm types are:

  • Winner companies — these are companies that have won the consolidation wars.
  • Ascendant companies — these are startups that are hoping to grow large enough to displace the winners.
  • Afterthought companies — these are the losers in the consolidation war; legacy companies that are struggling to survive.

At a winner company (think: Microsoft circa 2001), you enjoy the safety of a healthy paycheck and the clarity of a linear career ladder. The risks here are that you become silo-ed in a narrow area, and you lose the motivation to push boundaries and take initiative; Irwin profiles a successful executive at Microsoft named Nick Caldwell, who had to be pushed by a mentor to take initiative once he reached a certain level in the Microsoft hierarchy. This push led to a sequence of events that eventually caused Caldwell to ascend to general manager; Caldwell left in 2016 to become VP of engineering at Reddit, eventually rising to become Chief Product Officer.

Caldwell, on careers:

“I’d run into two classes of people,” he said. “One would be the iterate-and-optimize kind of person. They’re fine working on Office 11, 12, 13, 14, and 15. That’s their bread and butter. But for people like me, it was more like, ‘How do you do something novel in a way that fits into this older product?’ And it’s a small number of people who are excited about that sort of thing, but if you can find them, and get those people together in the right way, that’s where all the true innovation comes from.” Even if one of your bets within such a company wins, you don’t own upside from it; you are trading the potential of a big win for the safety net of a steady salary whether your product makes it or not.

At an ascendant company (think: Zillow circa 2005), cash compensation is low, and stock compensation high risk. The benefits of working at a startup are the lack of boundaries — and the opportunity of growing into a role that you wouldn’t otherwise be ready for.

Irwin profiles Amy Bohutinsky’s career at Zillow: she started out as a PR person for the 30-person startup, but was shoved into product discussions and marketing operations from the very beginning. Irwin writes:

The people who most thrive in startup environments are comfortable with ambiguity, with a lack of clear hierarchy or clear departmental lines. The payoff is that this very ambiguity allows you to get deeper, wider experience with crucial strategic questions than you would in a more established company. (…) “Being involved with product strategy is something I could only have experienced in a startup at the ideation stage,” said Bohutinsky. “We were just a group of people in a room without a lot of walls or lines, and that set me up for a future of realizing I had a voice in what we created that wouldn’t have been heard otherwise.”

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In 2015, when Zillow acquired rival real estate site Trulia, Bohutinsky was appointed COO to oversee the merger — an urgent, bet-the-company operational imperative. Why her? When asked, Bohutinsky reflected: “I think it came from years of me showing that if you give me something I don’t know a lot about, I’ll figure out how to tackle it and how to build the teams to go do it, and figure out what I don’t know.”

At an afterthought company, the opportunities are to ascend at a company in crisis. Irwin profiles Mark Mason — a young accountant at Deloitte who stumbled into the role of corporate turnaround artist. His first stint was at a real-estate development company, who recruited him as CFO out of Deloitte … only to find itself in a real-estate-driven recession. Mason’s job was to engineer a turnaround.

Mason learnt a great deal in a short time about high-stakes negotiations and dealing with a company in crisis. His team pulled off the save — barely — and after the turnaround, Mason returned to the safe embrace of Deloitte “taking a step back to do that, both in compensation and stature.”

What his experience did give him, though, was a reputation of an accountant who had also led the restructuring of a trouble company. This reputation eventually led to an offer to be CFO of Fidelity Federal Bank, a 5 billion institution that was in financial trouble, and then eventually CEO of HomeStreet bank (who was also in crisis).

I think Irwin picks these three profiles for a reason: these are examples of three people who have successfully made the jump to the C-suite. The paths they took are different — Caldwell had to bide his time and climb the ladder before taking initiative; Bohutinsky found growth in a rocketship, and Mason advanced in his career by coming in to save distressed companies. As far as patterns go, the three types of opportunities do seem broadly correct — and a direct consequence of massive consolidation.

9. Responding to Software Eating the World

The final idea in Irwin’s book deals with one of my primary preoccupations: what do you do when software is eating the world?

Macro change: Here’s the crux of the argument. In 2011, Marc Andreesen wrote a piece in the Wall Street Journal titled ‘Why Software Is Eating The World’. The essay Andreesen wrote has been hugely influential; I urge you to read the full piece if you’re not convinced by it.

The gist of the argument is that, increasingly, almost every business today is in some aspects a software business. You must deal with this trend if you are to succeed.

The tactical recommendations: Irwin argues that every worker has two fundamental options when faced with software displacement:

  1. **You focus your career on non-automatable skills. **Irwin believes that the best jobs here are the ones that involve improvising and reacting to a fluid environment; anything that is rote-driven is at risk of being automated away. (Ironically, this means that a gardener is more resilient to automation than an accounting clerk).
  2. You reorient your career to help with the automation. That is, you become the automator, rather than the automatee. On this note, Irwin notes that you don’t have to be a software programmer. You merely have to be good at bridging domain experience with technological expertise — being a glue person, in other words.

Irwin profiles Jarlath Mellett — who, like Marco Relevant of Weta Digital at the beginning of this book — works with computer programmers without being technically proficient himself. Instead, Mallet has a background in traditional fashion. He designs clothes with pencil and paper, even as he works alongside programmers and materials engineers making cutting-edge clothing at Ministry of Supply. Mellett’s contribution? He’s ‘Pareto optimal’ — that is, he is able to speak the language of the engineers, and is able to communicate at the right level of abstraction.

Irwin reflects that Mellett resembles many of his (ridiculously successful) peers in the news business. Irwin is a journalist, not a fashion designer. But he notes that the best journos have been the ones who are quickest to adapt to the digital world we live in. This difference is attitudinal: like Mellett, they are willing to rethink the entire process of how work is done.

Irwin concludes:

In sum, as more industries become, at their core, software businesses, it doesn’t mean that everyone should be a technologist. It does mean that everyone needs to be focused on making the most of those technologies.


Neil Irwin has written a moderately good book on career planning in a world of consolidation and technological change. There are a few ideas I find valuable here: the most compelling one being the articulation of the ‘Pareto-optimal glue person’, and suggestions on how to pursue it.

If there’s any complaint I have with the book, it’s that Irwin hews too closely to the ‘story-lesson-story’ template of popular non-fiction. Irwin’s case studies are verbose, sprinkled with little details meant to make characters more interesting or the narratives more palatable; unfortunately, the idea payoff doesn’t often justify the storytelling. (I mean, ‘management is important; pick good mangers’ — really?)

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I find some of Irwin’s ideas worth exploring further, and I intend to pursue them on this blog. But I think this book is only passably good — stick to my summary for his ideas, or buy an ebook copy, but just skim the stories if you do.

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Three stars out of five.