Online Marketing For Your Craft Business PDF Free Download

Posted : admin On 1/11/2022
  • This online message online marketing for your craft business how to get your handmade products discovered shared and sold on the internet can be one of the options to accompany you in the same way as having further time. It will not waste your time. Take me, the e-book will entirely space you supplementary business to read.
  • The Business it is agreed that the Recipient undertakes to the Business to treat as confidential the Business Plan and all information in any medium or format (whether marked 'confidential' or not) whether in writing or oral which the Recipient receives during the relationship from the Business ( Confidential Information ).

Savvy women with home-based craft businesses are often wearing many hats and embracing the DIY mentality of managing nearly all, if not all, parts of their business.

Whether you have a craft business to bring in a side income or are wanting to ramp it up into a full-time endeavor, there are several ways to promote your shop, drive visibility to your brand and sell your hand-crafted work. There are several great strategies that you can employ to help promote your craft business. However, you want to be strategic about which strategies you use.

Since you are doing everything yourself, you can’t possibly be everywhere all at once and hope it all works. Focus on the channels and tricks that will bring you the most benefit.

Market your business, but “how” you should. This booklet will help you craft a social media strategy as part of your overall marketing mix. Social media is a broad term used to describe all the different online technology tools that enable people to communicate easily via the Internet. Through sharing information and resources.

In his book, The 4-Hour Work Week, entrepreneurial guru Tim Ferriss encourages using Pareto’s Principle to maximize productivity by focusing on just 20 percent of the areas that bring in 80 percent of the returns. If you focus on strategies that don’t end up bringing you much benefit or are torn in so many directions promoting your business that you fall short on pushing key channels, it will hurt you more than help you. Evaluate which strategies will work best for your business, and then target the customers you’re going after.

Let’s break down different ways to promote your craft business and create positive brand awareness!

1. Online Marketplaces

Selling handmade crafts and goods in online marketplaces is a great way to get traffic to your shop. Marketplaces that are popular will automatically bring potential customers to you, so half the work there is done! The other half of the work is still up to you to promote your shop and create quality products, product photos, descriptions, pricing strategy, etc.

The downside to online marketplaces is that you don’t have full control over the branding of your shop. You get the design functionality that fits into the brand of the marketplace in which you’re selling, and you are still co-promoting their brand.

Another downside is that marketplaces can seep away traffic that is being driven to your shop. If a potential customer chooses to click on a related key search term and navigate to another online shop, you miss out on a potential sale.

That being said, online marketplaces are a fantastic way to get exposure, and selling on more than one can increase your exposure to more potential customers, so long as you have the inventory to post products on multiple platforms.

Some great marketplaces on which to sell your DIY craft are:

The list can go on, so do a little research and find out which online stores are right for you. Note, you want to pick an online marketplace that is geared towards the customers to whom you want to sell. As a stark example, if you’re selling cozy handmade pillows for the home, you wouldn’t want to sell in an online art marketplace.

2. E-commerce Websites

A website is essential if you want to start building a brand that you can promote. Beyond just a website, an e-commerce website enables sellers to promote their brand and sell products in their own online shop. Having an e-commerce website allows sellers to manage orders, track purchases, offer deals to customers, manage SEO, and get other useful information from the traffic to your store.

There are a variety of website builders perfect for e-commerce, such as:

  • Zibbet (is a marketplace and website builder)

Depending on your customization needs, e-commerce needs, and budget, you may want to choose one website builder or pricing plan over another.

If you’re starting out, Big Cartel and Zibbet have free plans to start selling right away, and if you’re ready to run an e-commerce craft business, you can use any builders’ paid plans. Big Cartel and Wix have limits on the number of product listings allowed and bandwidth storage, respectively, while Shopify, Squarespace, and Zibbet all have plans that offer unlimited product listings.

When you’re determining what website builder is right for you, address what specific needs of yours are most important for your specific business. Look at each builders’ transaction or listing fees, plan pricing, how customizable their web themes are, or how robust their e-commerce tools are.

3. Local Markets and Events

Take your DIY craft business offline and sell at local markets and events like sidewalk artwalks. People can see your craft and meet you in-person. It creates a personal and intimate customer experience. Some booths at events cost money upfront to sell, so keep extra costs in mind if you are thinking of doing in-person events.

Another in-person event to promote your craft business is one you put on yourself, like a party! Here are some ideas to get you brainstorming.

4. Art, Craft, and Music Festivals

Art, craft, and music festivals bring the creative community together to create, share, and appreciate art in its many forms. Many people go to these kinds of festivals with the intention of purchasing something special and unique.

These are the perfect in-person events that will drive a lot of foot traffic to your booth and attract customers that will likely appreciate your craft and be willing to purchase it. Like local events, these events connect you directly with customers, giving you the opportunity to create a great experience for them.

5. Product Photos, Names, and Descriptions

Having great product photos, names, and descriptions aren’t just important for driving sales. It’s also important for marketing your brand before sales even happen. Having beautiful, professional, and presentable products that let your brand shine are more shareable and buzzworthy than presentations that are mediocre or don’t do your products justice. Product photos should look professional, clear, and have the quality or natural lighting (when possible), with a clean, minimal background.

Poor quality photos and presentations can reduce the perceived quality of your product to potential customers, so it is worth investing the time and effort into capturing great photos that are professional.

Sophia Amoroso, who founded Nasty Gal by selling vintage clothes on eBay and then turned it into a $100M business, is a presentation genius. She took vintage items and brought them to life using fantastic styling and photography. Sophia changed the product photos of one of her dresses that was only getting sold once a week, and it became a top-selling dress, with 400 dresses getting purchased in a week just from switching up the model!

People have different preferences for choosing product names. Some may want to choose a simple name or string of words to represent their product and then describe what it is and its features in the description. Others may want to include what the product is and features in the product name.

Ideally, product names should be simple enough that they are unique to the product and don’t have a lot of filler content that makes the presentation look unattractive, for example: “145Double_Shirt_Med*Tshirt*shirt*red.”

Inconsistent symbols and descriptions in the product name can make it look clunky and unattractive. Product descriptions that are concise and describe the beauty of your product clearly are crucial to describing exactly what you’re selling and why it’s desirable.

6. Social Media and Advertising

Give your brand a social media presence by posting regularly on channels on which your customers frequent the most. It may be a combination of a few of these platforms; note that not all social media platforms will be conducive for connecting with your target communities and engaging potential customers.

You could also consider setting aside a budget for running ads on Google, Instagram, Facebook, or Twitter. However, be extra careful not to throw out your budget by investing in an ad platform that doesn’t target the right customers.

7. Reaching Out to Bloggers and Influencers

Submit your e-commerce website and/or marketplace shop to craft and lifestyle blogs, especially before certain calendar events. Let bloggers that are relevant to your industry know about your shop and some event-inspired products (i.e., Mother’s Day, Valentine’s Day, Easter).

You can also reach out to bloggers that cover handmade and craft entrepreneurial stories and women in business stories and let them know about your shop and what you’ve learned from running a DIY craft business. This builds thought leadership and elevates your personal brand.

8. Guest Posts and Thought Leadership

Submit a guest post to tell others your story about running a DIY craft business, e-commerce for handmade items, or any useful tips and learning experiences. Sharing your story with other people will bring more exposure to your brand and position you as an expert.

You can showcase your expertise by giving back to the community and teaching others how to learn arts and crafts or how to start a DIY craft business. By giving back to communities in your space, you build relationships in which collaborations, partnerships, and mentorship can form. When you help the community, others who have run a business from home, who have had success doing e-commerce, and who face similar challenges of turning a profit from their craft will be more likely to help you.

9. Customer Testimonials and Photos

To build credibility and community-driven marketing, get testimonials and feedback from customers that you can share on your website and social media. Get customers to post pictures of their purchased products on social media and use hashtags to start building community engagement around your brand.

There are many great ways to promote your DIY craft business. Some ways may work better than others, and you may need to tweak your strategy to find the best promotion that will bring more traffic, sales, likes, and visibility to your brand. Try different channels and see what works for you and your business. When you see that a strategy isn’t working, measure the outcome, and keep trying to tweak it; then switch to a new strategy if you do not see results.


This takes a lot of work and patience but experimenting until you find a strategy that works is better than sticking with a strategy or channel that isn’t bringing any value. When you find one that works, focus your resources and effort into it to promote your craft business the best way possible.

Nisa Chavez Taylor is PR Lead at Zibbet, a website builder and marketplace for artists, crafters, and makers. She loves learning and sharing insights about starting up self-development, and success. Find out more about Zibbet here.

At the beginning of each year, people in business fields always start their newly prosperous year with a business plan. Creating a business proposal is indeed a big task, you have to cast your eyes into the future and include a definitive guide to shape your business. And luckily, we got open source for business plan templates that fit our needs, which greatly save our time to draft a feasible business plan.

Create Your Own Bussiness Plan 2021

  • Turn business plan template sources to PDF, Word, PowerPoint, Excel, ePub,etc;
  • Convert image business plan to searchable/editable PDF, Word, etc.;
  • Batch convert;
  • Save business plan in PDF and protect & compress as needed;
Download for MacDownload for Windows

Why Need A Business Plan?

A business plan is an indispensable part of a business, especially for those who just start up their new business. Here we collect several reasons why a business plan plays such an important role in our business:

  • It helps organize your thoughts and enables you to have a quick startup instead of wasting lots of time and efforts on impractical guidelines;
  • It offers instructions for each step of your business plan and helps to keep everything on right back even if deviate somehow;
  • It helps to see through the entire business, you can discover any weakness or strength in the business plan, be more flexible when facing challenges that are much likely to happen to you, and seize more opportunities to secure a business success;
  • It wins more confidence from your business partner or your investor basing on the definitive and feasible guidelines;


But what should a business plan include to take effect? Here are the essential parts you should write into a business plan:

  • Executive Summary
  • Business Overview
  • Market Analysis
  • Company
  • Strategy and Implementation
  • Financial Plan
  • Appendices

As you may have noticed, though business plans differ in details, they basically cover all the above-mentioned parts. And it is deemed as conventional that all the business plans should be consisted of these parts to make it professional, authorized and feasible. Consequently, there are free business plan templates in open to us, to save our time to create a plan from the start. We just need to add our details into the template and modify a little to make it our own.

There may be different versions of business plan template, Word or PDF. Here we recommend you to pick PDF format, since PDF are much more flexible to be shared on different platforms, also there won’t be mess-up when opening the PDF files in different viewers.

Where to Download Business Plan Template PDF?

Now that a business plan template PDF can critically save our time, where to get these business plan template PDF? We give a list of PDF templates with direct download link and extra top 3 websites for you to download best business plan template PDF.

Free Business Plan Template PDF with Download Link

1. Startup business plan template (Advanced)

2. Startup business plan template (Simple)

3. Blank fillable business plan template

4. Restaurant business plan template

5. Retail business plan template

Top Websites to Download Business Plan Template PDF

Also, there are websites offering different business templates in PDF, you can have a preview on these template and download a needed one. Here we pick top 4 for you to choose from, if you deem these resources valuable and useful, please spread the word by sharing on your social media to extend your thanks for those great file contributors.

#1 Template

A web-based platform to offer paid and free templates for different usage, including CMS, Web, eCommerce, Design, Business and so on. Users can free download those general templates, while those with creative and advanced design will require a commercial investment.

First, choose the business plan template in your field, then preview the templates in the newly opened webpage and choose one. Those come with a “Buy” icon are not free, those come with a “Free Download” icon are for free use.

#2 iplanner

You can find several business plan template in PDF for different business program. Just click on the “Download this plan” and get the free template in PDF.

#3 accaglobal

Referring to typical business plan samples from those company in your field is also an ideal way to create your own business plan efficiently. On accaglobal, you can find 4 business plan samples from 4 different companies, to learn how they established their business successfully.

If you want more samples for reference, you can go to dynamicbusinessplan for 3 more alternatives.


How to Create Your Own Business Plan Basing on A PDF Template?

Now you have obtained a business plan template, the last step to create your own is to modify the template and add the details. But how? You need a PDF program. Here, instead of recommending a PDF editor with expensive price, we offer an affordable solution---using a PDF converter. You will find a PDF converter is constructive to your work.

For Mac Users

Online Marketing For Your Craft Business PDF Free Download

PDF Converter OCR, is a mac PDF program designed to create PDF from other documents and export PDF to multiple editable formats for easy editing and sharing. Or put it simply, you can utilize it to:

  • Create business plan in PDF from other document type (Word, PowerPoint, ePub, HTML, Text, CHM, Image, etc);
  • Make business plan template pdf in formats that can be edited easily (Word, PowerPoint, Excel, Text, Excel, RTFD, Pages, Keynote, etc.);
  • Recognize a scanned business plan or an image business plan, make the file in searchable PDF and editable format for further modifications. (Word, PowerPoint, Excel, Text, Excel, RTFD, Pages, Keynote, etc.).

Steps to Create Your Own Business Plan with PDF Converter OCR

  1. Download the free trial of PDF Converter OCR, install and launch on your mac;
    Free Download
  2. In the default mode, you will be under the “Converter”, drag and drop the business plan template PDF into the program. Batch processing is supported.
  3. Choose the page range and select output as needed. If you need to convert an image or scanned template, turn the OCR button ON.
  4. Click “Convert” to export the business plan template in an editable format;
  5. Open the editable version of business plan template in defaulted processor, and modify or supplement according to your needs.


Craft Business Names

For more accurate OCR results, you can click the 'Settings' icon. You will notice that the OCR applied zone are automatically marked as Texts, Images or Tables in different colorful areas, you need to check if all OCR applied zone is marked correctly, if not or improperly, manually adjust (deleted the mark box first, then click on one of the icons under OCR applied zone, now you can drag a mark box to select all zone you want to be marked as the format you prefer). For example, if you want to output a part as table, remove the mark box in this zone, click on 'Mark Tables' in the OCR applied zone, then drag a mark box to select those contents you want to mark as Tables. You can resize the mark box by dragging its corners. This is done to make sure all the parts are recognized properly and will be outputed with good formatting.

Online Marketing For Your Craft Business Pdf free. download full

For Windows Users

While for Windows users, there are more choices than that for mac users, here we recommend Readiris 16 for Windows, as many users do.

Readiris 16 for Windows allows users to scan document to PDF, also convert any PDFs into searchable PDF, Microsoft Office files, ODT, ePub, Audio and image.

Steps to Create Your Own Business Plan with Readiris 16 for Windows

  1. Download Readiris 16 for Windows, install and launch on your Windows PC.
  2. Click “Insert” to open the business plan template PDF with the program.
  3. Choose the language and output format.
  4. Save the file onto your Windows PC.
  5. Open the editable version of your business plan template, then edit in defaulted processor to create your own business plan.


So, you don’t need to create a business plan from start, you can build one basing on a selected PDF template, then utilize a PDF program to customize the business plan for your own purposes. The great part of using a PDF Converter OCR, is, you can basically create your own plans basing on a PDF template, even extract contents from scanned or image plans to refine your own business plans. If you need to deal with business formats very often, you’d better get one!