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To The Secret Doctrine: Index, a separate 440-page volume available in print and online at our website. ISBN 978-1-55700-228-02-volumes, paperback ISBN 978-1-55700-230-32-volumes, hardback ISBN 978-1-55700-229-72-volumes, PDF ebook The paper in the print edition is acid free and meets the requirements of ANSI/NISO Z for libraries.

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Preview — The 20% Doctrine by Ryan Tate

Gawker tech-blogger and journalist Ryan Tate reveals how businesses can inspire greater creativity and productivity by giving employees the freedom to experiment and explore their passions.
We're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt, while others are fighting to survive ever-increasing digitization and globalization.
In The 20
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Published April 17th 2012 by Harper Business (first published January 18th 2012)
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Rating details

A collection of stories about 20% and 'skunkworks' projects and what makes them tick.
The stories were interesting -- the first ones were slanted toward tech, and the later stories branched out -- but I was having trouble drawing any common principles out of it. This was remedied somewhat in the conclusion where the author discussed the commonalities which made the projects all tick.
I found myself getting lost in some of the stories -- they're written with a journalistic bent, and I found myself
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Early Stage - Building Identity
In the early stage of a side project, you're inspired by a new idea, evaluate that idea, refine it, and begin work. Your experiments are frenzied, your potential seems limitless, and your idea is highly vulnerable to dying as a result of fear, boredom, and neglect.
-Scratch your own itch. Thomas Keller (chef) was inspired to build Ad Hoc because he wanted to relive the old days, when, as he put it, 'you work five days a week with the same people every day and you ta
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Large established and successful companies often face the inevitable dichotomy - how to inject new energy and #ideas into the giant wheels of execution that keep the cash registers busy, even if (only!) on a steady clip. The leaders of these companies know it too well - by continuing to mindlessly exploit the present is only going to make them eventually more underprepared for a very uncertain future, but 'overinvesting' in the future might make lose friends everywhere - external customers who w...more
Oct 28, 2020Kevin Eikenberry rated it it was amazing
This book’s title is a tip of the hat to Google’s famous 20% of time given to work on personal projects of interest. This isn’t really a new idea – Peters and Waterman made the idea of “skunkworks” famous in their book In Search of Excellence back in 1983.
Yet the concept has new life in the world of technology.
You will like this book if you like business case studies, especially if you have interest in Silicon Valley companies and examples. Having well told stories and examples is always enterta
...more
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Oct 19, 2021Stéfano rated it it was ok · review of another edition
Não gostei da estrutura do livro. Contém histórias (cases) longas e com detalhes que não contribuem muito com o tema. Para ajudar na leitura, o livro poderia ter uma estrutura mais elaborada em sessões. O resumo ao final, conclusão, é a melhor parte.
Aug 09, 2012Josh rated it liked it
Recommends it for: creatives who feel constrained, those that want to do things a better way
Shelves: business, leadership, marketing, project_management, non-fiction

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interesting read. most of the projects highlighted took place as side projects inside established brands though. of the major projects highlighted, Flickr was the only one that really took place outside of a well established organization such as Google, Yahoo!, NYC Schools or Thomas Keller Restaurant Group (yes, Twitter was mentioned along with its origins - but it was not one of the major, in-depth case studies).
the Huffington Post case study was particularly bothersome to me as an individual
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There are valuable lessons in this book, though at times the examples felt like little more than interesting stories and the writing was dry. From 20% time to hack days to volunteerism, there are many ways to explore people's passions and create something awesome. The conclusion does a good job of recapping and tying together the underlying lessons of the stories to help you with a potential passion project.
I appreciate the examples beyond tech to include education and hospitality, showing that
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Jun 18, 2014Valentín Muro rated it liked it · review of another edition
Not a particularly well written book, it explores with some liberties its main premise but sometimes fails to show how these stories of success are replicable. It is clear that the author goes a great length to show that all of these projects are somehow connected but that doesn't seem to be always the case.
In spite of those remarks, it's a great read for anyone interested in knowing where all the hackathon frenzy comes from and why the entrepreneurial culture is so eager of embracing what they
...more
Jul 14, 2012DeLace Munger rated it liked it
It was a good read and it was fun to see what goes on in industries other than my own but I found it very difficult to apply any of the suggestions to my career. It's worth it to know that freedom and innovation go hand in hand. I think it'd be a good read for anyone in the software industry or anything internet related....more
Aug 18, 2012Semi-Academic Eric rated it liked it
Shelves: library-co-arapahoe, creativity, time-and-life-management, business, business-modeling, play-professionally, researched-read-some, activator
This supported the concept that innovation has space to develop within time left available for playing around with ideas, new designs and new ways of working. We must be careful not to schedule ourselves too tightly to current processes, projects and points of interest. Future innovations depend on unplanned discoveries.
I read this book as research for a project at work. It covers some of the principles in common to a few different side projects (Google, Huffington Post, etc) but the case studies, with the exception of Google, are at best loosely tied to the main premise.
Jun 30, 2016Andrew Fallows rated it really liked it
As the kind of guy who loves to explore new things and hold traditions loosely, I love Tate's reflections on dedicating time specifically to these things. Lots of lessons that go beyond Google's original conception of 20% time....more
Dec 05, 2012The 20% Doctrine PDF Free DownloadEmily Leathers rated it liked it
Shelves: business, sfpl, startups, non-fiction, got-bored, try-again
Not a bad book, but also nothing terribly exciting. I might come back to it at some point just for the completionism because I didn't dislike it - but on the other hand I have so many other things I'd rather learn....more
About 20% of this book is about 20% time. I found Chapter 3 about hack days to be the most helpful. The book often departs from its thesis and forces in some success stories to fit a '20% time' definition. ...more
Jun 26, 2013Scribbler rated it it was amazing
Quick and easy read. Nice story-telling style for the examples (e.g. particularly Huffington Post's 'Off The Bus' initiative) interwoven with some basic practical advice to chew on. I will definitely be sharing some of these principles with my team as we seek to crank up our innovation....more

Enjoyed generally but the last two chapters have little to do with an actual 20 percent policy as interesting as the ideas are.
There are probably be some good take-aways in this book but not for me. Once I got bored with the case study stories, I lost interest and didn't finish reading the book...more
Daniel Wermann rated it really liked it
Nov 10, 2014
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