The 30 Day MBA In Marketing PDF Free Download

Posted : admin On 1/10/2022

The marketing (orange) book was the least impressive, as there are much better marketing books out there to read. All 3 of the 30-Day MBA books I read were fantastic. It covers the 'dry curriculum' basics that business owners should know.

The 30 Day MBA In Marketing PDF Free Download

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  • Source: Photo by Lilly Tanner, used with permission. About the Authors JEFF TANNER JohnF.(Jeff)Tanner,Jr.,isprofessorofmarketingandassociatedeanoffacultydevel.

Author: Colin Barrow

Publisher: Kogan Page Publishers

ISBN: 9780749482961

Category: Business & Economics

Page: 352

View: 947

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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

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Preview — The 30 Day MBA in Marketing by Colin Barrow

The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies on Victoria's Secret, Match.com, TomTom, Pizza Hut, and Caterpillar. The book also covers current trends including mobile marketing, social media m...more
Published January 28th 2016 by Kogan Page (first published August 3rd 2011)
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The 30 Day MBA in Marketing PDF Free Download books
Dec 19, 2019DeLaney rated it liked it
All 3 of the 30-Day MBA books I read were fantastic. It covers the 'dry curriculum' basics that business owners should know. Each book overlaps in content in most areas, but have one or two additional chapters unique to its own. The marketing (orange) book was the least impressive, as there are much better marketing books out there to read....more
A concise yet comprehensive collection of information relevant to marketing that can be used in many situations is the best way to describe this book.
This book offers an accessible route into the world of marketing that lets you get core information at speed whilst providing many routes to acquiring deeper knowledge, making this ideal for both students and the more-experienced business professional who needs to brush up on a bit of knowledge (or acquire it for the first time if they have been b
...more
Filled with all kinds of references, charts, etc.; a very great reference book for those pursuing a BA or MBA degree,
I started out towards a BA but my advisor informed me my Algebra grades were not up to par so they would not accept me into the MBA program. That’s OK I wanted to graduate & go on to Graduate school so I picked something else.
I did not receive any type of compensation for reading & reviewing this book. While I receive free books from publishers & authors, I am under no obligatio
...more
Jul 06, 2013Paul Wedgwood rated it it was amazing · review of another edition
Fantastic introduction to the MBA curriculum, opening the the door to TONS of great Harvard, Stanford, and MIT white-papers.
Aug 14, 2016Sadie-Jane Alexis Nunis rated it really liked it
Aashik Ambawat rated it really liked it
Mar 10, 2014
Marwan Khaled rated it did not like it
Feb 21, 2019
Catherine Moawad rated it really liked it
Jul 28, 2021
Angelo Spencer-smith marked it as to-read
Nov 24, 2014
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Colin Barrow is the author of more than 25 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Chinese, Arabic, Russian, Georgian, Romanian, Poli...more
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