What They Do With Your Money PDF Free Download

Posted : admin On 1/10/2022

All my best tips and ideas for how to add printables to your business. Since I started selling digital downloads on Etsy, my own website and Shopify I have made 100s of dollars a month! Here are all my best tips and ideas for how to create printables to sell online that will help add other products to add passive income to your business!

Don't miss the part about selling something that other people are giving away for free!

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  1. About My Digital Downloads Etsy Store
  2. Selling Digital Download FAQs

About My Digital Downloads Etsy Store

2021 Update

While I no longer focus on selling printables, I just wanted to show that this can truly be a “set it and forget it” kind of passive income.

Here are my lifetime stats from today (October 7, 2021)

I keep my “sales history” open my Etsy shop so you can see my recent sales too!

And don't worry that I am going to try to sell you something or hook you into buying a big course! I have moved on from selling digital products to doing Artsy Fartsy Youtube, but I hated to leave all the knowledge I had gained about selling printables just in my head!

As you can see from the table of contents, I lift my skirt and show you everything you need to know about how to sell digital downloads (printables).

My Etsy Shop Story

I started my Etsy store in 2015 and opened a Shopify site in 2016 to sell printable planner pages and later services. I will talk more later about how I stocked my store at the start!


Here are my numbers for 2018 on Etsy when I was super active…

That averages to $561.64 a month!

Now, you may have much bigger dreams about your downloadable products business, but seeing that I added very few new products and did almost no promotions, over $500 a month in passive income is a great sideline business for me!

Here is one of my planners that I have been selling for a little over a year. I have helped lots of direct sales people do better work AND made some real money doing it!

Digital Downloads Products For Passive Income

I have heard lots of “passive income” ideas over the years and most of them are crap, but selling digital downloads can be one of the most lucrative and hands free ways to make passive income I have found. Within reason!

On Etsy

Etsy is my favorite place to sell digital products. They have the infrastructure to help buyers get logged in and accept payments and also provide customers to buy my products. Additionally they send emails to help remind people about my products, do a wee bit of retargeting ads for free and also have paid options available for promotions.

Over the last few years I have had very few problems either with delivery or customer service.

On Shopify

I had a Shopify store up for a while and have slowly let it fade away. Honestly it is not Shopify's fault, I am just not interested in doing customer support or helping them log in and find their products. Additionally, I have to generate all the traffic to my Shopify store and that can be a challenge.

Over the last few years I have had very few problems with delivery, but way more customer service is required.

On My Website

Probably my second favorite way to sell digital products is through my email provider. I use them to do my email marketing, which is tied to being able to purchase digital downloads and then to fulfillment. Check out Convertkit here!

Again I have to generate all my own traffic, but since it is a part of my regular cost of email, it doesn't need to sell as much to break even or even make me more money!


Alrighty then, let's jump in and talk about digital download products. What the heck are they?

These can include:

  • Printables (planners, stickers, party supplies, invitations)
  • SVG Graphic Files
  • Patterns
  • Excel Spreadsheets
  • Meal Plans
  • Services
  • Ebooks

More info about How To Create A Best Selling Digital Download On Etsy

Are Your Products Evergreen?

One of the best things about digital download products are their ability to generate passive income. As I said, I tend to “set them and forget them”, just letting them sit there and churn out sales year after year.

Here are some examples of Evergreen versus Non Evergreen products:


  • Evergreen – Perpetual planner pages where they write in the numbers
  • Non-Evergreen – Doing calendars each year with the numbers written in


  • Evergreen – A pattern for a super cute “ponytail hat” that lets the wearer pull her ponytail through a hole
  • Non-Evergreen – Pink cat hats that liberal women were wearing at protest rallies

If something is a HUGE seller for you and it is not evergreen, then for sure it is worth updating frequently yourself or by hiring a Virtual Assistant to help. I am not saying you should make everything evergreen or not, just that if you want to keep it truly passive it is best to pick something that is going to stay “in fashion” for quite a while.

How To Brainstorm IDEAS For Your Digital Downloads

If you haven't ever thought of creating digital download products it can be REALLY intimidating to get started! But I bet you already have lots of things on your computer that you could launch today.

1. Start with what you already have!

For example, I started my store with worksheets that I had already made to use myself. I tend to make a new worksheet anytime I get stressed about my work so I just publish them as products as I go! I also had a few ebooks that I had created over the years that I put up.

2. Check out top sellers on your favorite site

I sell on Etsy so I like to use the site Craft Count to see what is popular. Now, this is NOT to copy but just to find out what other people have sold successfully in the past.

You can check out all the categories related to selling digital downloads and see what they top sellers are doing!

Note: Copying other successful people exactly rarely works. You could have your store taken down because of plagiarism. Additionally there is a thing called the “first to market advantage” which gives them a perpetual bonus for selling. It is better to look at what they do and find something comparable that you could do better than anyone else!

3. Ask your current customers what they want

I have found that asking my “peeps” what they want results in the best products. Send out an email asking what your current community needs and then make that. OR do a Facebook survey listing your top 5-6 ideas and ask which your people would like to see first.

When I started I heard this A LOT and never really paid it any mind, but as I have gone on I start noting down what people are asking about a lot and then create products to answer those needs as we go.

How To Create Digital Downloads

Now that you have an idea for your first product, I am sure your next thought is, how do I make this a digital download. Here are some ideas, starting from the easiest to the hardest!

1. Use MS Word, Excel or Powerpoint (or Google Docs)

Many people think that you have to get all fancy for your digital downloads, but you can start out easily by just having a Word Doc, Excel Spreadsheet or even a Powerpoint (just remember that not everyone has Powerpoint).

If you are unsure about how to do this I can't recommend this “fill in the blank” template to get you started! Remember, it is not the format but your content that they want to buy!

2. Save As A PDF

Another easy way to make digital download products is to simply choose the “save as” PDF function in your print menu.

This allows you to deliver a formatted, easy to keep file to your customers.

3. Use Graphics Programs

Some sellers like me will want to use Adobe Photoshop or Illustrator to create their products. this is generally only necessary if you are making “fillable” forms or graphics heavy products like patterns or SVG files.


You can also use the free program, Canva.com to make printable!

How To Make Products That Help Your Business

Many of us are using this type of lower ticket product to sell into a larger product. For example, some people who buy my $3.50 Etsy SEO worksheet go on to buying my $150 Industry Research SEO product (retired).

So with this in mind, you could make money passively by selling a “smaller” digital download product that would help them move down the sales funnel to your higher ticket item.

Tips For Upselling

1. Include a call to action at the end of your digital product.

If you did a great job on a lower ticket item, they may want to buy something more from you when they are done. Mentioning that you have another (higher priced) offering at the end of your product.

2. Add them to your email list

As you launch more and more products, some buyers will want to buy some or all of them. If you have them on your email list you can notify them when a new product launches.

3. Send them to a “survey” at the end

When I do work for people I like to send them to a survey to get feedback on what I did right or wrong. You could include a subtle upsell pitch at the end of the survey.

4. Give them a coupon or “credit” towards your higher ticket item.

Sometimes all it takes to get someone who likes you to buy is a wee discount. Include a coupon for a discount or even offer to “credit” the cost of the digital item towards them purchasing your higher priced product.

Making More Money With Your Digital Printables

Most sellers start by selling lower priced digital downloads but there are easy ways to move that price point up!

I started with all products between $1-3.50 and that made making money a little challenging. But then I decided to start selling planners that were $17.50. This increased my income exponentially!

Here are some ways to increase the size/price of your printable products:

1. Bundle – you can bundle a number of related products together and offer a bit of a discount on buying the larger product.

2. Increase Size – moving from a single page to a whole planner let me charge more for my products.

3. Advanced – increasing what you offer. I have videos for each of my products, a pattern maker could include a video walkthrough too! A party supplies maker could include an “in the mail” copy so they can see what it is supposed to look like. Adding more to the digital download will increase the happiness of the person who buys your products which is super important.


One thing about digital downloads. They can be scary to your buyers. Even though they have been around FOREVER in internet years, many people have never ordered or paid for one yet.

ANYTHING you can do to make people understand the process when you send your confirmation email will help. Make sure to include directions for how they will get your product and how to download it (say if it comes in a .zip file).


You need to ask for reviews! When lots of happy people say nice things about your product that can make it way less scary (you can even include your reviews in your listing pictures!)

How Can You Sell Something That Other People Give Away For Free?

One HUGE problem I hear from people considering making digital download printables to sell is that other people are giving them away for free. How the heck can you combat this with your product?

1. Don't Worry! First off, you need to stop worrying about other people and focus on making your product AMAZING! People are more than willing to pay for something that is of value.

2. Make Yours Professional. The only way to prove your value is to provide something they can't get for free. Check out your competition and do more than they do for free.


3. Grow A Community To Sell To. This has been a big one for me. I have this website and an email list who I sell to based on what they need. Your tribe will be the people who start the buying ball rolling and then tell all their friends about your products.

4. Offer Guarantees. I offer a 100%, money back guarantee on everything I make, no questions asked. Over the years I have given back a handful of dollars, but that guarantee makes people so much more comfortable to buy!

Selling Digital Download FAQs

I get a lot of questions about selling digital downloads… here are some of the best ones!

How does selling printable's work….can you only use certain fonts/graphics?

If you are creating your own photos or graphics you have nothing to worry about.

Stock Photos

If you are buying stock photos, check the licensing agreement. They will generally tell you the number of products you can create using their “standard” license. (look for “usage rights” or “usage agreement”)

This Big Stock Photos's current info….

What They Do With Your Money PDF Free Download Adobe Reader For Windows 10

You may not copy or reproduce any Content (in whole or in part) more than two hundred fifty thousand (250,000) times, either directly or indirectly, except as expressly provided in Part II hereof.

Big Stock Photo Usage Agreement

So, if you made a cute little mug design from one of their images, the standard usage agreement would cover you up to 250,000 sales BUT another clause in the agreement would get you!

YOU MAY NOT: Use or display any Content on websites or in connection with any service designed to sell or induce sales of user-commissioned “print-on demand” products using or incorporating Image(s), including, by way of example only, postcards, mugs, tee shirts, posters, giclée prints, wallpaper, artwork and other items.

Big Stock Photo Usage Agreement

You may have to purchase an extended user license to cover your product that you want to produce.


Fonts are much easier to get licensing for sales for! Whoo whoo!

I love Creative Market because even their big font bundles come with at least a basic commercial use license.

If you use their fonts in your products you can sell a fair number before you ever have to worry about crossing a line.

I would avoid the “free” font sites. Most of those give away fonts for personal, not commercial use.

Can I use the already made templates in CANVA and personalize them with info then sell them?

Absolutely! Canva offers templates to put your IP (Intellectual Property) into. Check out the video above to get more details!!!

Do I need a license to sell printable's?

You do NOT need a license to sell printable. Now, whether you have to charge sales tax varies a little bit state to state. That is the reason I sell mine on Etsy… they handle all of that for me!

Additional resource :: Get 40 free listings on Etsy!

How do I know someone won’t resell my items?

Truth is they might. They might steal your item and sell it as their own OR they might claim a copyright infringement and get your original item taken down (this happened to me).

Like everything in life, there is always a risk, but do a few simple things, like put a copyright notice in your printables and make your PDFs non-editable and you are a fair way to keeping safe (scammers are LAZY!!!!)

Is Etsy the best place to sell Printables? Why would I sell on my website if I could just point people there?

I would rather sell my digital downloads on Etsy than my own website (or Shopify store).

Pros to selling on Etsy… they do all the technical store setup and delivery of products, they have buyers already there looking for things like yours

Cons to selling on Etsy… there are other sellers you are competing with so you could “lose” your buyer you worked so hard for if they get the idea to buy something from you but like someone else's product better

You can mitigate this somewhat by having an Etsy Pattern website that is a “standalone store” featuring products you have listed on Etsy. So you get the benefit of being “on Etsy” and also having your own shop to send people to.

If a listing ends, do you lose your links from Pinterest?

If you have a listing on Etsy and you don't renew it, the links from Pinterest WILL break and Etsy will recommend other products that match your previous listing rather than pointing them to your shop.

Do I have to have WordPress, or can I use SquareSpace for my site since the SEO will likely come from a separate shop anyway?

This is a GREAT question that can be confusing for A LOT of people who are just getting into selling printables or doing internet marketing!

What They Do With Your Money PDF Free Download for windows 7

First you don't have to have ANY website if you are selling your printables on Etsy. You can direct people to your Etsy shop rather than to a website THEN a product. Many sellers never set up a website.

Second, if you are planning on blogging a lot about your process or doing a lot of SEO (search engine optimization) I would recommend setting up a WordPress site. If you are just looking to do giveaways and have fun social media posts, then I would pick SquareSpace.

Check out my Etsy shop to see all the items I have for sale!

At many times over the years I have found myself in a challenging financial position and found myself praying for finances.While much of what I write about on this site are practical tips to improve your finances, the truth is that when you need a financial breakthrough, there really is no better move than going to God in prayer with your request.God’s response to our prayer is better than all the best money-saving strategies in the world.That said, I do often find that He leads me to practical things as an answer to my prayer. Sometimes we pray for things but aren’t willing to make the changes that God is asking us to. So, be ready to respond with action when He gives you direction!

Should we pray for money?

First off, I don’t at all think that there is anything wrong with praying for money, but God has been revealing something to me that I think I need to share.The gist of this revelation is that money is just a means to an end and praying specifically for money sometimes (not always) is shortsighted.For example, in the past I have found myself praying for financial breakthrough so that I could buy a couch, or new appliances, or even to be able to go on a vacation.And God has surprised me in each case by providing for me WITHOUT actually giving me more money.You see, the Bible says that “God will provide all our needs according to his riches in glory” (Phil 4:19)Notice that it doesn’t say anything about money specifically. And all too often we are limiting God by just praying for money when He has so many other amazing ways that He wants to provide for us.You can watch Linda and I chat further about this idea in the video below…
[mv_video key=”jzo00gxvjrbaq1gdswli” volume=”70″ sticky=”false” ratio=””]

How we should pray

There are actually a lot of financial scriptures and Bible verses about money, and when we are praying for financial help the best thing we can do is to be praying specific Bible verses.God said it after all, and by praying His promises we are reminded of the truth of His word which will build our faith in the process.

Prayers for financial breakthrough

The short prayers below are basically rewording of Bible verses in prayer form. I pulled together some of my favorite encouraging financial Bible verses and created a couple prayers from it.I encourage you to personalize them and make them your own and just use my financial prayers below as a starting place.

Download the FREE printable PDF

Just enter your info below to download the printable PDF containing the sample financial prayers and scriptures to pray.

Sample prayer

God, I thank you that your word says that you will supply all of my need according to your riches in glory. Since you are the same yesterday, today, and forever I can trust that since you have been faithful to a thousand generations you will be faithful to me and will never leave me or forsake me.
God, I know that earthly fathers even know how to give and provide for their children, so as my Abba Father how much more do you love to give good gifts to your children? You are my God who provided for thousands with just a few loaves and fishes in such abundance that everyone ate to their fill and there were even leftovers! And I know that you provide an abundance for every good work and that you never cease to feed the birds, and so of course I am more valuable than they are!
God, your word says that as I seek first your kingdom and your righteousness you will provide everything I need. Thank you Jesus that you came to give me life to the full and that you can do immeasurably more than I can ask, think or imagine according to the power at work in me.
I ask that you give me wisdom to steward the resources you have given me well! Help me to learn the secret of being content in any and every situation, whether well fed or hungry, whether living in plenty or in want just like Paul did.
God, I know You can do all things, and that I can do all things through Christ who gives me strength. I want to get out of debt, but I need Your help. Lead me by Your wisdom as I begin this journey. Help me change my habits and my mindset. Work through me and others so I can eliminate all of my debt. Lead me to a place where I can be in a position to give more to others.

Don’t put your trust in prayer

That sounds funny, but there is a distinction. You see, it is possible to download these financial prayers and try to use them like a magic formula to get what you want, but God is so much bigger than that.Our trust should always be in Him first, and prayer is just the means with which we communicate with Him.Thank God that answers to our prayers aren’t dependent on our ability to say the perfect prayer, but from a heart that trusts God and His promises.So the bottom line is that by all means use the prayer for finances above to guide you in your prayers, but put your trust in God – not in any specific money prayer – deal?

Financial scriptures to pray

These are the scriptures from the Prayer for finances above. I encourage you to download this list, print it off and continue to pray these scriptures each day.As you do, your faith will grow. Remember, faith comes by hearing and hearing the word of God! So continuing to read, speak, pray, and meditate on financial scriptures will build your faith.
  • And my God will meet all your needs according to the riches of his glory in Christ Jesus. Phil 4:19 (NIV)
  • I was young and now I am old, yet I have never seen the righteous forsaken or their children begging bread. Psalm 37:25 (NIV)
  • Know therefore that the LORD your God is God; he is the faithful God, keeping his covenant of love to a thousand generations of those who love him and keep his commandments. Deut 7:9 (NIV)
  • Which of you, if your son asks for bread, will give him a stone? Or if he asks for a fish, will give him a snake? If you, then, though you are evil, know how to give good gifts to your children, how much more will your Father in heaven give good gifts to those who ask him! Matt 7:9-11 (NIV)
  • Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they? Can any one of you by worrying add a single hour to your life? Matt 6:26-27 (NIV)
  • Taking the five loaves and the two fish and looking up to heaven, he gave thanks and broke the loaves. Then he gave them to the disciples, and the disciples gave them to the people. They all ate and were satisfied, and the disciples picked up twelve basketfuls of broken pieces that were left over. Matt 14:19-20 (NIV)
  • And God is able to make all grace abound to you so that always having all sufficiency in everything, you may have an abundance for every good deed. 2 Cor 9:8 (NASB)
  • But seek first his kingdom and his righteousness, and all these things will be given to you as well. Matt 6:33 (NIV)
  • You will be blessed when you come in and blessed when you go out. Deut 28:6 (NIV)
  • If you are willing and obedient, you will eat the good things of the land. Is 1:19 (NIV)
  • The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full. John 10:10 (NIV)
  • I know what it is to be in need, and I know what it is to have plenty. I have learned the secret of being content in any and every situation, whether well fed or hungry, whether living in plenty or in want. Phil 4:12 (NIV)
  • Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us Eph 3:20 (NIV)

Praise Him in the midst of it all

When battling financial challenges it is easy to get so focused on the pressing need that we lose sight of how good our God is.Trust me, I have been there. But the best thing we can do is to stop focusing on how big our money problems are and focus on how big our God is.I love what this verse from Habakkuk says:
Though the fig tree does not bud and there are no grapes on the vines,though the olive crop fails and the fields produce no food,though there are no sheep in the pen and no cattle in the stalls,1yet I will rejoice in the Lord, I will be joyful in God my Savior.Habakkuk 3:17-18 (NIV)
And while it definitely isn’t easy at all, I think it pleases God so much when we can be standing in the middle of a battle and keep our eyes fixed on Him.

What do your prayers for finances look like?

I am sure there is much more to add so I would love to hear from you in the comments below!What They Do With Your Money PDF Free Download

What They Do With Your Money PDF Free Download Adobe Reader

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